Iran Kenna
Jun 6, 2023
New bag products: FURLA officially released the 2023 early fall blockbuster, exploring the smart world with "FURLA COLORS."
FURLA officially released a brand new themed advertisement, "FURLA Colors", showing the public the exquisite craftsmanship, colorful colors, and smart shapes of the FURLA 2023 early fall collection in a rich visual form.
The advertising campaign was shot by photographers Koto Bolofo and Paolo Zambaldi, and the internationally famous supermodel Irina Shayk appeared in the shot, conveying the pure brand charm of FURLA. FURLA's 2023 early fall collection blockbusters present a sense of surrealism through white squares and pure white backgrounds, which form a visual contrast with the diverse colors of the products, demonstrating the brand's consistent love for design and architecture. Irina Shayk interprets the FURLA 2023 early fall collection in a new way through the photographer's changing perspective.
In this collection, FURLA leads us to explore a vivid world with rich sunset hues through exquisitely crafted leather goods. The FURLA 2023 early fall collection, from the Opportunity Collection to the Metropolis Collection and then to the Unica Collection, all adopt highly inspiring new shapes, colors, and materials, combined with the new multi-functional design of the bag, letting the FURLA 2023 early fall collection accompany women to deal with various occasions.
The FURLA Pre-Fall 2023 collection features inspired shapes in soft colors ranging from bright neutrals to terracotta tones, evoking our atmospheric impressions of sunsets on warm beaches. Through exquisitely crafted leather goods, FURLA leads us to discover a vivid world of rich sunset hues.
The brand DNA of FURLA shines through the combination of square silhouettes and round lines in canvas and precious leather decorated with the Arch logo. The large-capacity tote bag is endowed with a sinuous line design, which can accommodate more daily necessities.
In terms of color choices, the collection not only has more textured low-saturation colors such as taupe, romantic bean paste, and nude pink but also pays tribute to the magnificent orange tone cinnamon of nature, from cactus green to clay to the most gorgeous tone. And launched a mini messenger bag with metallic and reflective textures, showing the agility of FURLA bags. FURLA perfectly combines different styles of colors and introduces them into the design, allowing the collection to bloom into a new color-matching vision.
Highlights of the FURLA 2023 Early Fall Collection
FURLA 1927 Collection
The 1927 collection of FURLA classic bags follows the theme of the season, and a new design has been launched this season. The soft blue color and hollow rattan material add a bit of retro temperament to the lively and fresh holiday atmosphere, conveying unique Italian elegance and relaxation.
FURLA 1927 Collection
FURLA Unica Collection
The shapes of the bags are sculptural, slender, and minimal. The new FURLA Unica collection is a reproduction of geometric silhouettes and soft curves from the FURLA fashion archives. The medium and large bags are not only equipped with thin shoulder straps but are also designed with a metal swivel buckle with a clear FURLA Arch logo. The color scheme uses neutral tones with a gradient effect of sand and cinnamon that is easy to intoxicate.
FURLA Unica Collection
FURLA Opportunity Collection
This season, the FURLA Opportunity Collection of large tote bags, as always, chose to adorn the brand Arch logo on the body of the bag. The tiled arrangement design and pure natural colors make FURLA's brand DNA more intuitive.
FURLA Opportunity Collection
FURLA Fleur Collection and FURLA Zoe Collection
The brand-new FURLA Fleur Collection and FURLA Zoe Collection are made of elegant Roman calfskin with rich colors, which add the finishing touch to different styles of dinner parties or important occasions. From the bucket bag in different sizes suitable for daily travel and various fashion occasions to the classic leather mini bag with detachable shoulder strap, which can be switched between a cross-body bag and a clutch bag, all show how the two collections can accompany women to easily control the practicality and aesthetics of different occasions.
FURLA Fleur Collection
FURLA Zoe Collection
New Futurism is the concept that the FURLA Metropolis Collection wants to interpret this season. A signature mini bag in pop colors and soft 3D sculptural chenille leather Metallic leather textures, iridescent textures, fabrics with glitter effects, and the use of multicolored rivets characterize this bag. Like its predecessors, the shape is attractive and dynamic.
FURLA Metropolis Collection
The FURLA 2023 early fall collection was officially launched on May 1st on the FURLA official website, Furla.com, and will be released simultaneously in FURLA stores around the world and global cooperative online retailers.
