May 31, 2023
LOEWE's FW23 precollection campaign, shot by the well-known photographer Juergen Teller, released on May 30.
Under the leadership of creative director Jonathan Anderson, LOEWE officially released the FW23 precollection campaign, continuing the concept of simplifying complexity in recent quarters and joining hands with brand friends, artists, and other creative people of different ages and walks of life to interpret the new images.
This time, the well-known photographer Juergen Teller is also in the palm of the hand, and not only the famous actor and director Takeshi Kitano but also the actors Aubrey Plaza and Myha'la Herrold from the popular album "The White Lotus Resort" will perform this series of blockbusters. There are model Xiao Wen Ju, musician Dev Hynes, artist Koo Jeong A., Nairy Baghramian, and curator Hans Ulrich Obrist.
Under Juergen Teller's intuitive expression and unmodified shooting techniques, the most authentic appearance of the characters and scenes, as well as the unexpected fun in the impromptu state, are captured; at the same time, the concept of "images in images" also runs through it, magnifying the photographic works and Placed outdoors, the models showed their poses in front of the set, further portraying the brand's special style, which seems natural but is slightly eccentric.
The above-mentioned series of products is expected to be launched in both online and offline sales channels on June 1st.