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VF Corp. Appoints New Regional Vice President of Sales

Iran Kenna

May 10, 2023

Andreas Olsson is new Vice President of Sales for Vans EMEA (Europe, Middle East, and Africa).

On May 10, VF Corporation (hereinafter referred to as "VF"), the parent company of Vans, The North Face, and Supreme, announced the appointment of Andreas Olsson as Vice President of Sales for Vans EMEA (Europe, Middle East, and Africa).

Andreas Olsson will lead Vans' sales organization in EMEA, executing wholesale strategies across all channels and categories. He will report directly to Michel Bilodeau, Vice President and General Manager, Vans EMEA.

Andreas Olsson joined VF in 2009 as a key account manager for The North Face before joining the Vans team in various sales and marketing roles.

From April 2021 to April 2023, Andreas Olsson will serve as General Manager of the EMEA region for the Dickies brand of the VF Group. During these two years, he has been instrumental in driving strategic priorities, enhancing the brand's presence in the region, and unlocking new opportunities in the market.

Andreas Olsson

Werner Bossenmaier will succeed Andreas Olsson at Dickies. Werner Bossenmaier previously served as the vice president of marketing for VF's Timberland EMEA region. He will report directly to Martino Scabbia Guerrini, president and executive vice president of the group's EMEA region, Asia Pacific region, and emerging brands, and Todd Dalhausser, global brand president of Dickies.

Werner Bossenmaier joined VF in 2013 as Senior General Manager Strategy EMEA. During his tenure at Timberland, he was key in leading the brand's overall commercial strategy in EMEA, developing a strong unified market approach, and delivering consumer-centric service excellence across EMEA.

Prior to joining Timberland, Werner Bossenmaier led VF's EMEA region as Group Digital Account Director.

Martino Scabbia Guerrini welcomed the inaugurations of Andreas Olsson and Werner Bossenmaier.

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