May 28, 2023
Gucci's concept store collects inspiration again.
A few days ago, the Italian luxury brand Gucci, a subsidiary of the French Kering Group, launched a new summer collection called Vault Summer in cooperation with eight brands for its online concept store Vault. Shot by Max Siedentopf, it combines Hollywood-style glamour, sweet vibes, and surreal humor.
Except for Vans, an American sneaker brand that they cooperated with last year, the other seven brands participating in the Vault Summer series are all cooperating with Gucci for the first time.
Among them, the Paris tailoring brand Husbands Paris was founded in 2012 by Nicolas Gabard. The founder was a lawyer before switching to the fashion industry. Drawing inspiration from the looks of iconic male movie stars, the brand reinterprets classic elements of menswear in its own unique way. Over the years, this understated brand has become recognized as a quality tailor in Parisian fashion. For the collaboration, Husbands created a collection of suits, jackets, trench coats, and slacks for Vault with a 1970s and 1980s Parisian flair.
The Vault Summer collection also includes embroidered swimwear and dresses by Colombian brand Agua by Agua Bendita, rugby-inspired jerseys and wool blazers by American label Rowing Blazers, and a collection of knitwear by American designer Connor McKnight.
For accessories, the Gucci Vault has selected clutches from the US-based Judith Leiber Couture and jewelry from Prounis Jewelry, as well as new canvas sneakers from Vans in colorful Gucci styles. At the same time, Maison Michel from France, the famous millinery manufacturer under the Métiers d'Art (advanced workshop) of Chanel, has designed a series of interesting and colorful hats for Vault Summer, with prices ranging from 990 euros to between 1,200 euros.
In addition, Gucci will launch the first collection of new creative director Sabato De Sarno in September.
The concept of Vault was conceived by Alessandro Michele, the brand's former creative director, and launched during Milan Fashion Week in 2021. On the one hand, this multi-functional platform gathers a large number of second-hand Gucci products for sale; on the other hand, the Vault is also a space dedicated to the products of many emerging designers. At the time, Gucci said the products would be released in limited quantities at regular intervals throughout the year.
At the end of last year, the Vault website showed the first collective collection called Gucci Continuum, which was jointly developed by a dozen designers and brands outside the brand.