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  • Rihanna's Fenty Beauty Occupies the No.1 Celebrity Beauty Brand

    Recently, Cosmetify, a British beauty retail data platform, comprehensively released indicators such as sales of brands and social media popularity and released a new list of the "Top Ten Celebrity Beauty Brands in the World". American actress Selena Gomez's beauty brand Rare Beauty entered the top ten for the first time and ranked third with excellent results. However, Fenty Beauty, which ranked first on this list in 2021, remains firmly at the top. People can't help but wonder: What makes RiRi's brand have such a strong influence? The influence and popularity of celebrities themselves can help brands quickly gather fans and seize market share. According to Cosmetify's latest TOP10 celebrity beauty brand sales list for 2023, Rihanna's beauty brand Fenty Beauty ranked first with 477 million pounds (about 602 million U.S. dollars). LVMH Group also affirmed Rihanna's high exposure to the brand in its financial report for the first quarter of 2023: "Fenty Beauty also benefited from the strong exposure brought to the brand by Rihanna's Super Bowl halftime show in the United States." On February 12, Rihanna completed her "comeback show" in the 57th American National Football League (NFL) "Super Bowl" finals. According to market monitoring and data analysis agency Nielsen data, this year's "Super Bowl" attracted a total of 113 million TV viewers, ranking among the top three in the ratings of TV broadcasts in the United States. Rihanna's on-site make-up during the halftime show also made her brand Fenty Beauty earn a lot of attention in front of audiences around the world. Google searches for Fenty Beauty jumped 883% after the show, according to Cosmetics Business. Self-created brands are a way for celebrities to transform their own powerful personal influnence into commercial value, but the professionalism of the beauty industry requires celebrities to introduce the support of professional organizations or groups in order to ensure the long-term reputation of the brand. In 2017, Rihanna chose to cooperate with the French luxury goods giant LVMH Group from the beginning of the brand's establishment. With the blessing of Kendo Brands, a beauty brand incubator under LVMH, Fenty Beauty recorded sales of US$550 million in its second year (2018). In July 2020, Rihanna collaborated with LVMH to launch the skin care line Fenty Skin. According to a Forbes report in August 2021, Rihanna and LVMH each hold 50% of Fenty Beauty's shares. However, if a brand founded by a celebrity does not have a clear and unique positioning, it will be difficult to maintain long-term growth and occupy a place in the increasingly competitive beauty market only by relying on the celebrity's own influence and group support. Whether it is from the perspective of brand concept, product pricing range, or product category, Fenty Beauty has its own unique and differentiated development path. When it comes to Fenty Beauty products, perhaps the most prominent thing is the rich shades. In 2017, Fenty Beauty launched Pro Filt'r Soft Matte Longwear Foundation, a liquid foundation with 40 color numbers, becoming the first brand to break the customary chromatographic range of foundation color numbers. In 2020, the brand will further increase the color number of liquid foundation to 50 kinds. In addition, Fenty Beauty's concealer, contouring, and other products are also known for their rich color numbers. Rihanna explains her brand philosophy this way, "Fenty Beauty is for everyone, for women of all colors, personalities, positions, cultures, and races. I want everyone to feel included, which is why I created this brand." At present, the Fenty Beauty brand includes two product lines of makeup and skin care, including skin care, base makeup, lip makeup, eye makeup, perfume, and other categories. The inclusiveness of Fenty Beauty fits the diversified and personalized demands of young beauty consumers and has become an important cornerstone for establishing real connections with consumers in addition to the appeal of celebrities.

  • Swiss On Running’s Net Sales in the First Quarter Increased by 78%

    Swiss sports brand On(On Running) announced key financial data for the first quarter of fiscal year 2023: Supported by a normalized operating environment and continued brand momentum, net sales surged by 78.3% year-on-year to a record CHF 420.2 million, exceeding expectations. At the same time, profitability has also increased significantly, with net profit and adjusted EBITDA increasing by more than 200%, reaching 44.4 million Swiss francs and 61 million Swiss francs, respectively. On Co-CEO and CFO Martin Hoffmann said, "Our record first quarter net sales are further evidence of On's strong momentum across all geographies, channels, and product portfolios. Compared to the first quarter of 2022, gross margins also improved significantly, thanks to a largely normalized supply chain environment. We have been emphasizing the importance of our multi-channel strategy, and we are pleased to see a strong contribution from new retail stores and self-operated stores, supported by a strong start to new stores in London. Our retail sales more than quadrupled year-over-year." After the release of the financial report, as of the close on May 16, On's stock price fell by nearly 10%, but since the beginning of this year, the company's stock price has risen by nearly 76%, and its current market value is about 9.6 billion US dollars. In the first quarter, On continued to occupy an important market share in the high-performance sports market and seize users' minds. Outstanding performances by On's athletes have significantly contributed to this: These include Hellen Obiri's win at the Boston Marathon and Iga Świątek winning her first tennis tournament at the Stuttgart Tennis Open as part of the On membership. The success of On's contracted athletes at the highest level continues to increase the visibility and credibility of the On brand, driving significant growth in the brand's global market share. As of March 31, 2023, On's gross profit margin in the first quarter of 2023 increased to 58.3% from 51.8% in the same period last year, mainly due to the normalization of the supply chain environment. Profitability was under pressure due to air cargo disruptions in the first quarter of last year. Higher gross profit margins and economies of scale have reduced the proportion of administrative expenses (SG&A), which has allowed On's profitability to continue to expand. Net profit and adjusted EBITDA (earnings before interest, tax, depreciation, and amortization) have increased significantly, reaching 44.4 million and 61 million Swiss francs, respectively. On the basis of strong order growth in the second half of the year, driven by innovative products, the company is confident about 2023. As previously mentioned, supply chain normalization in recent months has accelerated product availability, and On is currently optimizing existing products to accommodate updated lead-time metrics. On the basis of maintaining higher net sales, On expects inventory levels at the end of 2023 to be roughly in line with December 2022 levels. David Allemann, Co-Founder and Executive Co-Chairman of On, concludes "We enter 2023 with high ambitions and are pleased to see the continuation of our growth journey and improved profitability in the first quarter of this year. With Hellen Obiri winning the Boston Marathon, we proved once again that our high-performance products are among the best on the market for long-distance running. At the same time, this has also increased the visibility and influence of our products among everyday runners, and we recently began preparations for the 2024 Paris Olympics, but there are still a lot of exciting things to do in 2023."

  • CHANEL Spring Summer Haute Couture by Virginie Viard - Polka Dot

    This year's CHANEL Virginie Viard spring and summer haute couture, in addition to being rich in traditional tweed and houndstooth, also has an all-black or all-white look, or a mix of black and white. What impresses me the most is the vintage polka dot elements, whether it is black polka dots on a white background or white polka dots on a black background; Whether it is a suit skirt or one-piece shorts, they all reveal a feminine modern style. The CHANEL is loved by many women, but the price is really expensive. If it is for daily wear, I found some polka-dot clothings with cost-effective quality, so I want to share them with more girls who want to buy polka-dot fashion. NEW YORK & COMPANY POLKA DOT-PRINT MAXI SHIRTDRESS POLKA-DOT SATIN-EFFECT BODYSUIT POLKA-DOT ROSETTE HALTERNECK BLOUSE POLKA-DOT WRAP DRESS The Kooples Polka Dots Dress Whistles Penny Pleated Polka Dot Blouse FAVORITE DAUGHTER Polka Dot Crop Top Allegra K Women's Ruffle Neck Long Sleeve Polka Dots Blouse Shirts boohoo POLKA DOT FRILL BODYSUIT POLKA DOT HIGH NECK BLOUSE PUSSY BOW POLKA DOT HIGH NECK BLOUSE MAGDA BUTRYM Women's Black Polka-dot Viscose Off-shoulder Top Self-Portrait Puff Sleeved Polka Dot Print Cropped Top The Kooples - Polka Dots Flowing Top in Black

  • How to Dress Like a Pepsi Spokesperson - Euphoria Inspired Outfits?

    In our daily life, there are actually many beautiful things. From them we can get inspiration about dressing. Pepsi is one of our favorite drinks, especially in summer. It is taken out of the refrigerator and drank in one gulp. The feeling is really cool. What I want to bring to you today is the "Pepsi Spokesperson" series of euphoria inspired outfits. Look 1 Dress from Nordstrom Necklace from BLEU CLOTHING Earrings from Amazon Kicomvi Clutch from Dillard's High heels from Macys Look 2 Top from Nordstrom MADEWELL Jeans from Nordstrom Tote bag from Nordstrom CLARE V. Earrings from Amazon D.Rosse Slide sandals from Macy’s SAM EDELMAN Look 3 WRAP SKORT ROMPER from boohoo Earrings from Rainbow shops Shoulder Bag from Macy’s Strap Sandals from Walmart The above are the outfit guides I carefully selected for you based on Pepsi. Easter is over, but is your wardrobe ready for the trend? You may also like LANE 201 Blue Skyler Heel MANGO Sling back heel shoes NORDSTROM Britt Floral Drop Earrings NORDSTROM Brit Clutch BeigeTa Store Large Genuine Soft Leather Handmade Fringe Feather Lightweight Tear Drop Dangle Color Earrings for Women Girls Fashion Kurt Geiger London Mini Kensington Silver Blue Sequin Feather Crossbody Bag NORDSTROM Amor Dormido Mochila Medium Bucket Bag GUCCI GG Marmont Small Shoulder Bag in Blue with Turquoise Trim PRADA Women's Sunglasses, PR 53YS 53 MICHAEL KORS Signature Greenwich Small Convertible Crossbody JOY DRAVECKY Cleo Pendant Necklace in Blue FARM RIO Red Summer Sunrise Midi Dress Lulus Cascading Crush Red Tiered Bustier Midi Dress LEVI'S Wedgie Icon Fit High Waist Jeans

  • Upgrade Your Wardrobe With These 2023 Women's Fashion Tops

    People generally prefer tops in the summer because they are lightweight and breathable, making them a comfortable option for hot days. The top circulates air around your body to keep you cool and prevent overheating. Also, the tops are versatile and come in a variety of styles, colors, and patterns, making them easy to wear on different occasions. They can be worn with shorts, skirts, or pants, making them a versatile addition to summer outfits. Plus, tops are more comfortable and convenient than dresses or jumpsuits because they allow greater flexibility. This is especially true for hiking, outdoor sports, or other physical activities that require freedom of movement. Overall, tops are a popular summer choice because they are comfortable, versatile, and functional. Ladies can choose from a wide variety of summer tops to suit their style and occasion. Here are some popular options: Vest Tops: These are sleeveless tops that are perfect for hot summer days. They come have a variety of patterns, colors, and materials. Crop tops: These tops are shorter in length, exposing the belly. They can be dressy or casual, depending on the occasion. Off-Shoulder Tops: These tops expose the shoulders and are perfect for casual summer looks. Their styles are from flowy to fitted. Shirts: These tops are more formal than tank tops and can be worn to work or to more formal events. They usually have buttons, collars, and sleeves. T-Shirts: These tops are casual and have a variety of colors and styles. Graphic tees with playful designs are popular for casual looks. Halter Neck Tops: These tops feature a strap that wraps around the neck, exposing the shoulders and arms. They can be dressed up or casual and are available in a variety of materials. Camp tops: These lightweight sleeveless tops can be worn on their own or layered under other tops. They're perfect for hot summer days and come in a variety of styles. When choosing a summer top, also consider the material. Lightweight, breathable fabrics like cotton and linen are great for keeping you cool and comfortable in the heat. When it comes to summer tops, fabric choice is critical to ensuring comfort and breathability. Here are some good fabrics for summer tops: Cotton: Cotton is a natural fiber that is light, soft, and breathable, making it perfect for summer tops. It's also easy-care and machine-washable. Linen: Linen is also highly breathable and lightweight. It's ideal as a summer top because it wicks moisture and dries quickly, keeping you cool and comfortable. Rayon: Rayon is a lightweight, soft, breathable synthetic fabric. It is often used to create flowy tops and skirts that drape nicely over the body. Chambray is a lightweight cotton fabric that has a similar appearance to denim. It's perfect for a summer top because it's breathable and easy to care for. Silk: Silk is a luxurious and light fabric that is perfect for summer tops. It's highly breathable and has natural moisture-wicking properties to keep you cool and comfortable. Polyester is a lightweight, breathable synthetic fabric. It is often used to make sportswear and sports tops suitable for summer activities. Overall, when choosing fabrics for your summer fashion tops, look for lightweight, breathable materials that will keep you cool and comfortable on hot days.

  • 9 Jeans Brands You Should Look

    Every girl’s wardrobe may have jeans, three or more, including flared jeans, slim-fit jeans, ripped jeans, black, blue, and white, etc. Jeans are not only wear-resistant, but also must-haves for hipsters. Let's take a look at what jeans are suitable for buying this spring. They all have very stylish and great cuts. 9 Jeans Brands You Should Look: American Eagle Stretch Highest Waist Baggy Straight Jean High-Waisted Jegging NYDJ Marilyn Tummy-Control Straight-Leg Jeans CHARTER CLUB Petite Lexington Straight-Leg Jeans, Created for Macy's Universal Thread™ Dark Wash Women's High-Rise Slim Straight Jeans DENIZEN® from Levi's® Women's Mid-Rise Skinny Jeans Bershka comfort fit mom jeans in light blue Stradivarius 90s baggy dad jean with rips in medium blue HIDDEN Tracey Cropped Straight Jean BUCKLE BLACK Fit No. 75 Ankle Skinny Stretch Jean Finally, if you like jeans, you must choose denim fabrics with good air permeability, otherwise you will feel uncomfortable after wearing them for a long time. Not only can you choose from the 9 jeans brands I listed, but you can also go to the websites you often buy to see if there are suitable products. Welcome to discuss with me. I can't wait to wear a pair of skinny jeans to go out for a street photography and post👧.

  • CHANEL Spring Summer Haute Couture by Virginie Viard - Embroidered Silk Jacquard Dress

    After I carefully observed CHANEL's spring and summer haute couture series, I found that the dresses of this season are made of light material. After compare the relevant information carefully, CHANEL used the Embroidered Silk Jacquard production process in details. Each one becomes like satin dancing in the wind in the model's steps, slim but not clinging. If you are looking for similar dresses, be sure to check out the designs I have carefully selected for you, saving time and money. LA GARCONNE Jacquard Silk Viscose Slip Dress ZADIG & VOLTAIRE Rixi Leopard Jacquard Silk Dress raquelallegra Emerald Silk Jacquard Kennedy Midi Dress Lulus Radiant Refinement Slate Blue Satin Jacquard Maxi Dress Zadig & VoltaireRitas Silk Jacquard Dress Lulus Simply Dreamy Emerald Green Satin Floral Jacquard Maxi Dress TASHA and NAOMI French Jacquard Silk Dress REBECCA TAYLOR RNTD SARAH EMBROIDERED SILK JACQUARD DRESS MORPHEW VINTAGE 1940S Peach Floral Silk Jacquard Hand Embroidered Slip Dress Negligee Bias Cut With Belt XL The design elements of the printed skirt itself are already very rich, so it is very special to match it with a solid-color bag, shoes, and earrings. If you like it, you can leave a message or contact us!

  • 7 Summer Flip Flops For Women With Stylish Design

    The weather is getting warmer and summer is coming. Whether you are going to the beach or out on the street, a pair of fashionable flip flops is very necessary and will enhance your overall fashion sense. So I've scoured through a list of flip flops to help you find a pair that's cool and comfortable this summer. OLD NAVY Flip-Flop Sandals for Women (Partially Plant-Based) OLD NAVY's beige flip-flops must be a beautiful color in summer. The texture similar to macarons or cream makes people feel comfortable. It's currently just $4.99. Extra 30% Off Taken at Checkout. HAVAIANAS Slim Animal Print Flip Flop (Women) Leopard print has always been the darling of the fashion world, and this HAVAIANAS leopard flip-flop is very popular for its exquisite workmanship. A simple white dress or denim outfit, plus a gold necklace or bracelet is a good match. It's currently 41% off for just $19.97. Kelly & Katie Sarine Sandal As a versatile color, black is the easiest item to match. The gold decoration enhances the grade of this flip flop, and the slightly raised arc supports the sole of the foot, making it easier to walk. The current clearance price is only $19.98. Roxy Gianna Flip Flop This flip-flop sold at DSW, I fell in love with it as soon as I saw the color scheme. The light pink is fresh and elegant, and the rubber sole is wearable and easy to wear. Available in sizes 5-11, prices start at $19.98 and go up to $29.99. Reef Women's Cushion Breeze Flip-Flop These chocolate colored women's flip flops are handcrafted with breathable padded and webbing lining so you won't have to worry about sweating and grinding your feet. Takes you from the beach to the pool and stands the test of time and water. It's currently only $30-40. Teva Olowahu Flip-Flops - Women's A classic design like no other, this flip flop is made with a REPREVE® recycled polyester webbing upper that's extremely durable and dries quickly when wet; straps are soft and flexible for comfort on your instep and between your toes; crossover strap design secures the foot to the insole; EVA upper and midsole provide cushioning and support with a reinforced arch structure for added comfort; lightweight EVA outsole provides traction for everyday casual wear. Such a great value for money at just $33.95. Reef Ortho-Woven These flip flops from Reef feature an ethnic design with a padded support. Recycled PET webbing upper with faux leather detailing. The cushioned footbed features reinforced arch support and a heel coaster for all-day comfort and less impact with every step. Molded rubber outsole with flex grooves for increased traction, optimized motion and long-lasting wear with PVC-free construction. $69.95 per pair.

  • 10 Best Women's Trousers Under $50 For Early Summer

    It will soon be early summer, and I don't know if your wardrobe is ready. I've picked out a few women's trousers that are perfect for early summer, and they're all under $50. Both stylish and easy to match, come and see if there is something you like. OLD NAVY High-Waisted Linen-Blend Wide-Leg Pants for Women; $39.99, 30% Off Everything: Code HURRY; 55% linen fabric, wide-leg shape for all shapes OLD NAVY Extra High-Waisted Pleated Taylor Wide-Leg Linen-Blend Trouser Pants for Women; $49.99; Trendy, simple, and breathable in linen ASOS DESIGN Tall linen dad pants in stone; $43; Light and soft blend ASOS DESIGN Petite smart tapered pants in black; $36; Get 15% off everything with code: NEWBIE; Slim fit for easy movement ASOS Stradivarius linen look pants with drawstring; $35.90, Get 15% off everything with code: NEWBIE; A touch of turquoise is refreshing ASOS Nike Swoosh leggings in black; $48, Get 15% off everything with code: NEWBIE; If you want to go out with your besties for street photography or fitness, this legging is stylish and versatile Lulus Like Clockwork Olive Green Trouser Pants; $49; Olive Green is especially suitable for work, very textured ZARA FULL LENGTH PANTS; $45.9; If you like minimalism, you must not miss this one ZARA FLARED STRIPED LINEN BLEND PANTS; $49.9; Summery green vertical striped pants are very vibrant HM Ankle-length Linen Pants; $34.99; Coral print linen pants allow us to express our individuality and be unique Do you like it? And please feel free to leave a comment or message to tell us your thoughts.

  • High Heels Lovers Must-See Classic Pumps for This Spring

    High-heeled shoes are a powerful tool to make a woman slim. Good-looking and comfortable to wear are our primary criteria for buying. Classic styles never outdate. I find that it is difficult for me to stop investing in beautiful items, like high heels, because every pair is so gorgeous. Minimalist pumps are very suitable for spring street photography. I browsed through more than a thousand items and found the following pumps that I wanted to buy. High heels Brands MARC FISHER Women's Viviene Slip-On Block Heel Dress Pumps $62.30 with code: VIP, Original $89.00 CALVIN KLEIN Women's Gayle Pointy Toe Classic Pumps $76.30 with code: VIP, Original $109.00 NINE WEST Women's Tatiana Stiletto Pointy Toe Dress Pumps $69.30 with code: VIP, Original $99.00 DSW Jessica Simpson Haneh Pump Now $59.99, Original $89.00 DSW Jessica Simpson Parisah Platform Pump Now $49.99, Original $90.00 Sam Edelman HAZEL POINTED TOE HEEL Now $69.99, Original $140.00 Dream Pair Shoes Pointed Toe Low Heel Pumps $42.99, Buy 2 get 10% off, Buy 3 get 15% off Shoe Carnival Women's Y-Not Scheme Pumps Now $24.98, Original $49.99 I want to buy many styles of high heels, but only if my wallet and shoe cabinet capacity allow it. I really love these pumps.

  • 5-Star Fashion Black Frame Sunglasses

    The sunshine is getting warmer, in order to protect our eyes from ultraviolet rays when going out. You can use not only sun umbrellas, hats with large brims, but also sunglasses. Black frame sunglasses 🕶️ are understated and classic. Here are some black frame sunglasses I have carefully selected for you, including semi-circular frames, pilot frames, square frames, cat eye sockets and so on. The black-frame glasses represented by VERSACE are usually designed with gold elements on the temples. The combination of black and gold is classic, full of luxury, and you can’t go wrong. Burberry's glasses have a wide lens area and can be adjusted up and down. The style is motorcycle-style, and there is a feeling of a female agent when you wear it. Ralph Lauren sunglasses are very fashionable at first sight, and girls wear them pretty like modern girls. The lenses are not black, but brown, and the overall focus is more on the sense of accessories. Gucci's black-frame sunglasses adopt a style similar to aviator glasses, and the lenses and part of the temples are expressed in dark green. The temples are basically equipped with GUCCI's logo. Which one do you like after seeing these? You can share and leave a comment!

  • 2023 Urban Beauty's Lapel Shirts

    Shirt, as one of the styles of tops, it can be taken out of the girls' wardrobe. It can be used as an inner wear or outer wear. It is best to buy one in spring. The design of the lapel visually modifies the neck line very well, making the whole person look more slender. I've found several stores with great styles, and any one of them can make an outfit stand out. Urban Beauty's Lapel Shirts Brands List HM Its design style is mainly based on basic models, white, beige, khaki, orange. You can never go wrong with a solid colored shirt, especially in lighter shades. HM's lapel shirts are mainly casual, and most of them are within $40. Brooks Brothers The women's lapel shirts of this brand focus on business style, reflecting the power of women in the workplace, and most of the styles are slim and stiff. The price is concentrated within $100, and it is very capable and attractive when paired with a suit jacket. Next The lapel shirts of the Next brand are also casual, but the overall style is changeable and the colors are bright. They use different colors and stripes for embellishment, which is elegant and fun. Prices are mostly between $30-80.

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