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Quiet luxury has emerged as one of this year's biggest fashion trends, and while some doubt its durability, wholesale figures show it is gaining support from retail buyers. At the end of 2022, in the spring and summer trend report released by Net-a-Porter, quiet luxury was one of the seven keywords. According to data released by Joor, a fashion wholesale management platform, in recent months, keywords such as "Quiet Luxury", "Stealth Wealth," and "Old Money Style" have soared in Internet searches. Meanwhile, Joor's data "confirms the trend," notably implying "an increasing shift toward logo-free products and minimal branding." In 2023, retailers' orders for logo products will drop by 22% year-on-year. This can be a problem for brands because, "in fact, brands are offering 32% more logo products." This shift in buying patterns was most pronounced in North America, where retailers saw a sharp 43% drop in orders for logo-branded products, followed by EMEA, where retailers saw orders drop by 16%. Joor also pointed out that the global trend of low-key luxury "has not affected retailers in Asia Pacific as much as other regions", and that local consumers' demand for logo products continues, with retailers in Asia Pacific purchasing 8% more than last year with logo products. Joor also said that luxury brands that symbolize quiet luxury have received more orders. After researching 15 representative luxury brands on its platform, including The Row, Lemaire, John Lobb, Sease, Valextra, and Johnstons of Elgin, orders for 2023 are up 6% compared to last year, with wholesale transactions up 22%. Joor CEO Kristin Savilia calls it a "succession effect," explaining further: "While the logo isn’t dead, it’s taking a backseat in favor of a luxurious, unbranded look that’s subtle, understated, and more about the wearer."

Alessandra Rossi, CEO of Florence-based Italian fashion buyer store and fashion e-commerce platform Luisaviaroma, announced in an interview with Italian media outlet MFF that the opening of the first store in the United States is scheduled for January 2024, and the new store will be located in the 1 Bond Street, NoHo district of Manhattan, New York. Alessandra Rossi pointed out: "Choosing to open a store in the United States is one of the key points of our international development strategy, and the American market will play an increasingly important role." The United States is currently Luisaviaroma's second-largest market and has returned to double-digit growth over the past three months, representing an accelerating trend in this market. According to previously disclosed news, Luisaviaroma's upcoming retail space is located in a six-story apartment with an area of 7,855 square feet, adjacent to retailers such as Showfields and Kith, and next to the fashion membership club Zero Bond across the street. It is reported that the company has signed a long-term lease with the landlord with an annual rent of US$3.2 million. Talking about the development strategy, Alessandra Rossi said: "Compared with 2022, we expect the overall average growth rate of turnover in 2023 to be 15%–18%." Our main market is Italy, and we estimate that this year's turnover will grow 22%–25%. Overall, Luisaviaroma's growth has been very significant and has remained constant due to the increased online penetration of Luisaviaroma in recent years and the importance of the location of Florence. To a lesser extent, this trend also applies to other major European markets such as France, Spain, and the Netherlands." Alessandra Rossi added, "Overall, the competitive environment is certainly volatile, with macroeconomic uncertainty and price increases for luxury brands in general, making it all the more important to focus attention and investment on target markets and customers." On the evening of June 14th, local time, during the 104th Pitti Uomo of Florence men's wear week, Luisaviaroma also joined hands with the British version of "Vogue" and its editor-in-chief and editorial director of Vogue European, Edward Enninful OBE, held in Michelangelo Square. A special open-air fashion show called "Runway Icons". As an extension of the Luisaviaroma 90th Anniversary Fashion Show in 2019, the event looked back at the evolution of fashion and style over the decades, creating a visual dialogue between past, present, and future, with more than 50 international brands on display, totaling approximately 1,500 guests. Renowned artist Andrea Bocelli opened the show with an exclusive performance. Followed by the most influential faces in the fashion industry, such as Natalia Vodianova, Imaan Hammam, Mariacarla Boscono, Vittoria Ceretti, Eva Herzigova, Ashley Graham, Stella Maxwell, Maye Musk, and other supermodels, the show symbolizes the tradition and modern DNA of each brand's clothing. To celebrate this special event, Luisaviaroma has teamed up with select brands to launch a capsule collection. Co-branded brands include: 16Arlington, Alexander McQueen, Alexandre Vauthier, Amina Muaddi, Blumarine, Christian Louboutin, Coperni, Dolce & Gabbana, Ferragamo, Giorgio Armani, Jimmy Choo, Magda Butrym, Max Mara, Moncler, Mugler, Nensi Dojaka, Paco Rabanne, Ray-Ban, Tom Ford, Victoria Beckham, Vivienne Westwood, and Zimmermann. Every Thursday from June 15, 2023, to November 2023, Luisaviaroma will create a dedicated section on the official website and release a special capsule collection in collaboration with partner brands. The event is an opportunity for Luisa Via Roma to partner with Google to enable the real-time sale of runway looks through @ShopWithGoogle. A selection of runway looks and a selection from Luisa Via Roma are now available for purchase via @ShopWithGoogle, allowing users to get even more involved in the event in an exclusive "see now, buy now" experience. Florence, Italy, June 14, 2023: Andrea Bocelli performs during Luisa Via Roma and British Vogue's Runway Icons at Piazzale Michelangelo on June 14, 2023, in Florence, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Luisaviarom a) In 1930, Luisa Via Roma's first store opened on Via Roma in the center of Florence, and it was reopened on the opening night of the 102nd Pitti Uomo Men's Wear Week on June 14 last year. It is reported that in 2018, Luisaviaroma briefly tested the waters in Manhattan and opened a pop-up store in cooperation with Spring Studios and Spring Place for nearly a month. At the end of 2021, Italian private equity fund Style Capital invested approximately 130 million euros to acquire a 40% stake in Luisaviaroma, aiming to support Luisaviaroma's future growth operations.

As many of you know, summer is the season of sun, beaches, and great outdoor adventures. Be careful, though, as this time of year can be a real challenge for our skin. Temperature, UV exposure, and humidity can affect hydration, causing damage and dulling the skin, resulting in stress. Luckily, this season, there are plenty of summer skincare products specially formulated to protect, moisturize, and revitalize your skin. Every year, cosmetics and skincare brands strive to offer innovative solutions to meet the skin's needs, especially during the summer. From lightweight moisturizers to powerful serums, refreshing gels to gentle cleansers, there's something for every skin type and need. These products combine high-quality ingredients with advanced formulas to provide effective and long-lasting results. A proper beauty routine is essential if you want radiant and protected skin. In addition to daily cleansing and hydration, using specific products in the summer can make all the difference. While scouting out products for summer skincare, don't forget to take care of your body. A nourishing face cream helps keep skin soft, firm, and smooth, while a rebalancing mist instantly refreshes and soothes the face. Some of the Best Skin-Care Products of the Moment, Perfect for Summer Among these products are those of Byoma, a well-known skin care brand that offers a wide range of effective and unique products. Then, Sol de Janeiro's Brazilian Bum Cream helps firm and smooth body skin for suppleness and visible improvement. Or, Estée Lauder's Advanced Night Repair Serum repairs and replenishes skin with a proprietary formula, while Clinique's Moisture Surge 100h Auto-Replenishing Hydrator delivers intense, long-lasting hydration. Finally, Sunday Riley's Pink Drink Serum, which is great for sensitive skin, provides firming hydration, while Truly's Mary Jane CBD Brightening Serum revitalizes the complexion for a youthful glow. What are you waiting for? Get ready for summer with healthy, bright, and protected skin. Discover the secrets of summer skin care with our selection of high-quality products. Don't let the heat get in the way of your radiance; experience the benefits of summer skincare.

The 2023 French Open (Roland Garros Tournament) came to an end at the Roland Garros clay court in Paris. The 36-year-old tennis superstar Djokovic won the French Open men's singles championship for the third time and his 23rd Grand Slam. The championship trophy was in the bag, and a new world record was created. The Chinese team of Wang Xinyu and Chinese Taipei star Xie Shuwei won the French Open women's doubles championship. On and off the field, we noticed that in addition to the Swiss luxury watch brand Rolex and the French fashion sports brand Lacoste appearing as official sponsors, more brands, such as Fila, On, the French modern jewelry brand FRED, and others, have shown their presence at Roland Garros through cooperation with athletes, licensing, and other means. Lacoste: Men's singles champion Novak Djokovic's jersey In this battle with the Norwegian star Casper Ruud, Djokovic won the game in straight sets, creating an unprecedented 23 Grand Slam titles and the "three-lap Grand Slam" (four Grand Slams). He has won at least three times, surpassing the Spanish player Rafael Nadal, who is known as the "King of Clay" and ranking first in the history of men's tennis. On June 11, when he stood on the podium, he wore a jacket customized for him by Lacoste — the number "23" with the brand's iconic crocodile logo on the chest. The cooperation between the two parties began in 2018. The agreement at the time stipulated that in addition to creating sportswear for Djokovic, Lacoste also paid him about US$9.4 million per year, and the two parties subsequently launched a joint series. In 2021, Lacoste announced a contract extension with Djokovic until 2025. At the start of this year's French Open, Lacoste also announced that Bulgarian tennis player Grigor Dimitrov has joined the brand's TEAM LACOSTE as a new brand ambassador. Other tennis players Lacoste has worked with include Daniil Medvedev and Venus Williams. Among them, Daniil Medvedev won his first clay championship and the sixth Masters championship in his career in Rome in late May. As a brand that has been inseparable from tennis since its birth, the origins of Lacoste and Roland Garros are far more than sponsors of athletes and can be said to be witnesses of each other's birth and growth. In 1927, four French players: Jacques "Toto" Brugnon, Jean Borotra, and Henri Cochet René Lacoste won the Coupe Davis in the United States, earning them the nickname "Musketeers" in tennis. To commemorate their achievements, the French Tennis Federation (Fédération Française de Tennis) decided to build a stadium. The Stade Français, which organizes various international competitions in France, voluntarily gave up a piece of land with only one additional condition: name it Roland Tennis Garros. Since 1928, the French Open has been held on this red soil. In 1933, René Lacoste wore the polo shirt designed by himself at Roland Garros for the first time. This classic product that combines tennis and French fashion has subverted the tennis dress and is still considered one of the most formal tennis match dresses. Lacoste has been one of the cooperative brands of the French Open clay court since 1971 and became an official senior partner in 2019. The current cooperation between the two parties will continue until 2025. In addition to the brand logo that appears in every corner of the court, Lacoste will also launch related products every year. Judging from Roland Garros's official online store products, Lacoste's products account for the highest proportion among many cooperative brands. Among the total 757 products on sale, 181 are from Lacoste. Sports brands: Asics, On, Nike, Fila, Lotto, New Balance, etc. It is worth mentioning that, as the brand spokesperson, Djokovic wears Lacoste clothing all the time, but he wears old Japanese Asics tennis shoes on his feet. Known for its running shoes and tennis shoes, Asics has partnered with numerous tennis players, including Matteo Berrettini, Claire Liu, Alex de Minaur, Alycia Parks, Jasmine Paoloni, Belinda Bencic, and many more. On the field, we also saw more fashionable and cutting-edge sports brands. Swiss cutting-edge sports brand On made its debut at the French Open this year, with the upper body of the new spokesperson and Polish female player Iga Świątek. This year, Iga Świątek, wearing a white sleeveless top and tennis skirt, successfully defended her French Open women's title and remains the world's number one. This is her third French Open title and her fourth Grand Slam title in her career. In November 2019, Swiss tennis superstar Roger Federer joined On, which started out as running shoes, as an investor, consultant, and partner. Since then, the brand has made great progress in the tennis field. The two parties also jointly launched the Roger Center Court 0-Series, the Roger Pro, and more. In March of this year, Iga Świątek, who parted ways with the old Japanese label Asics, reached a cooperation with On. Under the terms of the agreement, she will wear a new line of professional apparel developed by On during competition and a custom version of The Roger Pro high-performance tennis shoes, which Federer custom-designed in close collaboration with On Labs' Lightning innovation team, to meet the needs of players' individual playing styles. Other niche sports brands that appeared in this French Open include: Italian sports brand Lotto, the Indian Maharadja, Uomo Sport's luxury Italian sportswear line Donna Sport, etc. Lotto has launched the Paris Style collection, featuring a mix of russet orange and garnet prints. Aleksandar Kovacevic (left in the picture below), Alize Cornet (right in the picture below), and other athletes' upper body brand clothing. Founded in Amsterdam in 2009, The Indian Maharadja is a Dutch lifestyle hockey brand. Dutch athlete Botic van de Zandschulp wears the label in the opening round (below). Brands such as Nike, New Balance, and Fila have put a lot of thought into the design. The Nike Paris series is quite innovative in silhouette and tailoring. Inspired by the natural orientation of collagen fibers in the skin, the Nike Paris Slam Dress features a print that radiates lines all around, four tank tops adorned with chic cut-out fashion straps, and the tennis team's double-layered skirt, asymmetrical cropped hem and intricate racerback cut are on-trend. Athletes who have worn the collection this time around include Jessica Pegula (below), Olga Danilovic, Aryna Sabalenka, and more. Coco Gauff, 19, (pictured below), featured a bold, minimalist New Balance ensemble with a blue tank top and black skirt trimmed only with white lines. Notably, she donned her signature New Balance CG1 sneaker, which features a basketball-inspired silhouette and comes in a new Twisted Net colorway. Coco Gauff is currently the only WTA (Women's Tennis Association) player to own a personal signature tennis shoe. Coco Gauff's partnership with New Balance began in 2018 and was renewed in 2022, with the collaboration launching her signature line of tennis shoes. Fila drew inspiration from classic French fashion to create the La Finale collection for this year's French Open. Luxury brands: Rolex, Fred, Lancel, and Sisley The most well-known luxury brand partner at the French Open is Rolex. Since 2019, Rolex has been Roland Garros' chief partner and conference timekeeper. This year, Rolex's brand spokesperson, Iga Świątek (pictured below), won her third French Open women's singles title and her fourth Grand Slam singles title. In addition to Rolex, Fred, Lancel, Sisley, and other brands have become official partners as licensees and each launched a joint series with Roland Garros. Pictured above: Fred, a French modern jewelry brand under the LVMH Group, collaborated with Roland Garros to launch a special FRED x ROLAND-GARROS special collaboration item, which uses the iconic nautical buckle design of the brand's Force 10 series and is available in pure platinum and gem inlays. The gem-inlaid model is composed of gold and 64 white diamonds, yellow diamonds, and citrines. Tennis motifs and the Roland Garros logo are engraved on both sides of the clasp. In addition to the terracotta color version launched for the first time, the chain rope also launched a limited edition of terracotta red and white intertwined. Above: The French high-end leather goods brand Lancel, a subsidiary of the Italian leather goods group Piquadro, and Roland Garros’ joint series include tote bags, zipper wallets, square scarves, sunglasses, sunglasses chains, backpacks, travel bags, and other products, all decorated with the exclusive common logo of the brand. They want to present a relaxed and sophisticated style on the court. Above: With more than 25 years of research into antiaging care and sun protection, French skincare brand Sisley is the official beauty licensee of Roland Garros. Sisley's range of sun care products is designed to control the effects of sun exposure and strengthen the skin's natural defenses for long-term protection. For example, the set jointly launched by the two parties contains two face and body sunscreen products for travel.

German luxury fashion group Hugo Boss announced the latest progress of the "CLAIM 5" strategy and raised its financial goals for 2025: Sales revenue target raised to EUR 5 billion by 2025 (11% CAGR compared to 2022). EBIT (earnings before interest and taxes) of at least EUR 600 million and an EBIT margin of at least 12%. Offset additional business investment with higher gross margins. The cumulative free cash flow target for the period 2021–2025 is approximately EUR 2.5 billion. So far, the "CLAIM 5" strategy has made the following progress: Thanks to the acceleration of revenue growth after brand renewal, the market share of BOSS and HUGO has increased significantly. Significantly increased brand value, reflecting a significant increase in global brand relevance. Using different brand lines, we successfully created a "24/7 lifestyle brand" (a lifestyle brand that provides 24/7 wear). The launch of the digital project Hugo Boss Digital Campus has significantly enhanced data analysis capabilities. Best-in-class omnichannel experiences generate broad momentum globally. Initial progress has been made in establishing a state-of-the-art operating platform. Daniel Grieder, CEO of Hugo Boss, said: "With Claim 5, we have introduced the right strategy at the right time. Thanks to the dedication and passion of our team, we have achieved an impressive recovery and a remarkable result. This will enable us to achieve our medium-term financial target of 4 billion euros this year, two years ahead of schedule. "We have everything we need to be successful, which is why we are raising our performance targets today, and we aim to achieve revenues of EUR 5 billion and an EBIT margin of at least 12% by 2025." In order to achieve the financial goals for 2025, Hugo Boss will continue to invest in its business and strictly implement the "CLAIM 5" strategy. Against this backdrop, the Group is committed to making further progress on its five strategic propositions, capitalizing on global growth opportunities, and driving substantial improvements in revenue and profit in 2025 and beyond. Claim 1: Elevating the Brand: Building on Strong Momentum to Further Drive Brand Relevance Following a successful rebrand, Hugo Boss will build on the brand momentum of BOSS and HUGO to further strengthen its presence with consumers and drive brand power for years to come. In order to further increase brand relevance, especially among younger audiences, Hugo Boss will continue to pursue and develop a dual-brand strategy. Furthermore, in the coming years, BOSS and HUGO will employ two distinct marketing strategies aimed at activating consumers at all touchpoints and maximizing consumer influence. Against this backdrop, the group will continue its successful digital-first marketing strategy, supported by star-studded events, strong collaborations, and unique brand campaigns. Therefore, Hugo Boss will continue to maintain its marketing investment between 7% and 8% of group sales until 2025 (7.9% in 2022). At present, the Group's target is that by 2025, the sales of BOSS men's clothing will be about 3.5 billion euros (previous target: 2.6 billion euros), the sales of BOSS women's clothing will be about 500 million euros (previous target: 400 million euros), and HUGO's sales will be approximately EUR 1 billion (previous target: EUR 800 million). CLAIM 2: Product Is King: Use Different Brand Lines to Create a "24/7 Lifestyle" Brand Image Hugo Boss will continue to emphasize further enhancing the 24/7 lifestyle image of both brands, ensuring customers are perfectly dressed for any occasion. To achieve this, the company will continue to exploit the full potential of its sub-lines BOSS Black, BOSS Orange, and BOSS Green menswear collections and take advantage of the exclusive collection BOSS Camel, which will be launched in late 2022. Building on these successes, BOSS reintroduces the BOSS Orange collection for womenswear alongside the introduction of the BOSS Camel collection. Therefore, from now on, products ranging from high-end tailoring to smart leisure and active lifestyles will be part of BOSS menswear and BOSS womenswear. In addition, with the upcoming HUGO BLUE brand series (pictured below) to be launched in early 2024, Hugo Boss will clearly seize the opportunity of denim clothing to further win the favor of Generation Z and young consumers. The two brands, BOSS and HUGO, will continue to maintain their superior price-value proposition, thereby establishing their unique positioning in the high-end/affordable luxury segment. Claim 3: Digital Leadership: Leveraging Data-Driven Insights to Improve Efficiency Harnessing the full potential of digitalization will continue to be a key driver in realizing the group's vision of becoming the world's leading high-end technology fashion platform. Over the past two years, Hugo Boss has made tremendous strides in further digitizing key business activities, from digital trend detection and product creation to AI-powered pricing and innovative experiences in the metaverse, setting the stage for further initiatives. This year, the Hugo Boss Digital Campus (pictured below) was officially inaugurated in Porto, Portugal, which is also the core of the group's digital journey. By leveraging data-driven insights, Digital Campus will further drive efficiencies along the value chain while also supporting the goal of a seamless customer experience across all consumer touchpoints. Claim 4: Omni-Channel-Driven: Leveraging a High-Quality Channel Mix to Drive Growth Over the past two years, Hugo Boss has made substantial progress in translating its regained brand presence across all consumer touchpoints and delivering a best-in-class omni-channel experience to customers. Going forward, the company will continue to leverage its high-quality channel portfolio globally. Physical retail: Hugo Boss aims to increase physical retail channel revenues to over EUR 2.5 billion by 2025 (previous target: around EUR 2 billion). The Group therefore plans to increase store productivity by at least 3% per year and invests EUR 600 million (previously target: EUR 500 million) between 2021 and 2025 to modernize, further optimize, and selectively expand the global retail footprint, including the launch of the latest, more digital BOSS and HUGO concept stores and the expansion of the Group's full-price store network to around 500 by 2025 (2022: 470). Physical wholesale: At the same time, Hugo Boss will continue to consolidate its strength in the physical wholesale market. The two major brands have successfully increased their popularity and market share in major department stores in Europe and the United States. In order to enhance the business level in emerging markets, Hugo Boss will further strengthen the global franchise business, increasing the total number of full-price franchise stores from 300 to about 500 in the next few years. Overall, the group is currently targeting physical wholesale sales of approximately EUR 1.3 billion by 2025 (previously: approximately EUR 1 billion). Digital channels: The digital business is expected to continue its double-digit growth trajectory in the coming years, with digital sales still on track to reach over €1 billion by 2025. Hugo Boss will focus on further driving traffic and conversions on the flagship store website while facilitating the growth of digital partners. Licensing business: By 2025, the licensing business is still expected to contribute 200 million euros in revenue to the group. In terms of regions, Hugo Boss will continue to drive its broad momentum across all regions, thereby further increasing market share by 2025. EMEA region: The Group remains committed to taking full advantage of the strong momentum in the EMEA region (Europe, Middle East, and Africa), with sales expected to grow at a mid-to-high single-digit compound annual growth rate (2022-2025), exceeding EUR 2.8 billion, and expected to Strong contributions will be made from major markets and key growth markets, such as the Middle East. Americas: Revenue is expected to grow at a high single-digit CAGR (2022–2025), reaching approximately EUR 1 billion by 2025. In particular, the group will continue to launch the "24/7 lifestyle" brand image in the important US market. In the past two years, Hugo Boss has achieved exceptionally strong development momentum in the US market with this brand positioning. Asia Pacific: Revenue will grow at a low double-digit compound annual growth rate (2022-2025), and by 2025, the region's revenue share will expand from the current 13% to around 20%, which means that revenue levels will reach about 1 billion euros. In this regard, it will be of particular importance to continue to unlock the full potential of the brand in China. Additionally, Hugo Boss is equally committed to realizing its full potential in Southeast Asia and the Pacific. Claim 5: Organized Growth: Building a Strong Operating Platform for Future Growth Over the past two years, Hugo Boss has successfully transformed its operating model to a platform approach and implemented a streamlined, brand-led organizational structure to deliver profitable growth and ensure disciplined execution of strategy globally. In order to promote growth and further improve efficiency, the group will invest more in the supply chain. Hugo Boss recently launched the important Digital Twin program, which aims to realize intelligent decision-making through a technology-driven business operation platform and better meet consumer needs in the future. While further improving the stability and transparency of its global supply chain, Digital Twin will actively contribute to the group's future growth, profitability, and sustainability goals. At the same time, Hugo Boss is increasing its global logistics capacity by around 40%, planning to do so by moving production closer to the Americas and EMEA regions. Beyond that, sustainable development remains at the heart of the "CLAIM 5" strategy and is essential to the group’s corporate responsibility and ongoing business activities. Therefore, Hugo Boss will further strengthen its efforts in this important area. As part of its sustainable development strategy, Hugo Boss will significantly strengthen its circular initiatives, use naturally positive materials, combat microplastics, and continue to promote zero emissions. "Our 'CLAIM 5' strategy provides Hugo Boss with a strong foundation for sustainable, long-term success," said Daniel Grieder. "Thanks to our strong organizational structure, our strong commitment to sustainable With a highly motivated and passionate team within us, we are all even more confident in driving significant improvements in revenue over the next few years." Related articles: Fulang Group/Lanvin Appoints President of the Americas

Recently, American apparel giant VF Corporation (VF Group, hereinafter referred to as "VF"), the parent company of The North Face, Vans, Timberland, Supreme, and other outdoor and trendy brands, released its full annual report for fiscal year 2023 as of the end of March 2023. It disclosed for the first time the financial data of Supreme, a well-known New York fashion brand acquired in 2020, and detailed the impairment of its assets. In the 2022 and 2023 fiscal years, Supreme's revenue will be US$561.5 million and US$523.1 million, and its net profit will be US$82.4 million and US$64.8 million, respectively. Based on this calculation, the net profit margins will be 14.7% and 12.4%, respectively. Between December 28, 2020, and April 3, 2021, Supreme's revenue and net profit were 142 million and 21.5 million US dollars, respectively. Based on this calculation, after the acquisition, Supreme’s cumulative revenue was US$1.2266 billion and its net profit was US$168.7 million. However, Supreme's revenue level is lower than the group's previous expectation of reaching US$600 million in fiscal year 2022. Currently, Supreme is available in many countries and regions around the world through 15 flagship stores, selected retailers, and its own website, www.supremewyork.com. It is worth mentioning that in September 2022, VF Group shared some important operating data about Supreme at the investor day: As of the end of March 2022, there were a total of 14 flagship stores, including 4, 4, and 6 stores in the Americas, the Middle East, Africa, Europe, and the Asia-Pacific region. At that time, the six stores in the Asia-Pacific region were all located in Japan. Online businesses contribute more than 70% of revenue. North America contributed more than 60% of revenue. 40 sales events per year. Clothing products accounted for 70%. In November 2020, VF Group announced the acquisition of New York street fashion brand Supreme for US$2.1 billion. Brand founder James Jebbia and the original executive team will remain with the company. After the acquisition, Supreme was divided into the leisure sports (active) section. This department also has brands such as Kipling, Napapijri, Eastpak, and JanSport. In fiscal year 2023, it achieved revenue of US$4.9046 billion, a decrease of 33.2% from US$5.3803 billion in fiscal year 2022. In February 2022, Supreme announced the appointment of American creative pioneer Tremaine Emory as its new creative director. He is from Los Angeles, is the founder and designer of the high-end denim brand Denim Tears, and co-founded the trendy brand No Vacancy Inn with DJ Acycle. At the analyst meeting, Matt Puckett, chief financial officer of VF Group, revealed that although Supreme sales declined in fiscal year 2023, they achieved continuous improvement in the second half of the fiscal year, with strong growth in the Japanese market and continued good performance in Europe, the Middle East, and Africa. China accelerated its recovery momentum in the third quarter and returned to positive growth in the fourth quarter. Among them, the mainland China market that has just entered was specifically mentioned, saying that it "performed well." In November 2022, Supreme will be officially launched in mainland China, and the partner is the buyer store Dover Street Market. Matt Puckett once again emphasized the three strategic pillars behind Supreme: increase brand awareness; expand new categories, especially footwear; and expand new markets, especially the Asian market, by opening flagship stores. In February 2023, Supreme moved its store in Fairfax, the heart of Los Angeles street fashion, to West Hollywood and officially opened it with an area of 8,500 square feet. In the full annual report, VF also mentioned two "potential risks" related to Supreme: the impairment of its assets and its distinctive business model. VF Group explained the impairment of Supreme assets: Due to higher interest rates and foreign exchange fluctuations, as well as adjustments to financial forecasts, the company tested Supreme's trademark and goodwill values during the second quarter and the fourth quarter, of which the trademark in the second quarter In the fourth quarter, trademark and goodwill impairment charges were 148 million and 165.1 million U.S. dollars, respectively. Based on this calculation, the Supreme asset impairment in fiscal year 2023 is 735 million US dollars. Affected by this, VF Group's earnings per share will fall from $3.10 in fiscal year 2022 to $0.31 in fiscal year 2023. On the other hand, the group also stated that Supreme has adopted a completely different business model from other brands under the group, focusing on direct-facing consumers through frequent and weekly releases of limited products. "Honestly, we still think Supreme is a successful acquisition, and we expect growth in fiscal 2024," added Matt Puckett.

French luxury brand Hermès announced that following the opening of a new factory in Louviers this spring, the company is expanding its handbag and glove factory in Saint Junien, France, and relocating the original workshop to a building with an area of more than 50,600 square feet in the new building, so as to continuously increase production capacity and meet customer demand for brand products. The new building was originally a disused wool workshop (below), which was transformed by Bruhat & Bouchaudy Architects. The company developed a design plan based on the actual situation and historical background of the factory and paid special attention to protecting the man-made heritage and natural environment where the factory is located. Among them, the building materials for the construction of the new factory come partly from the original stone walls, stone from other old local buildings, and granite stone from a nearby quarry. It is reported that the new factory will employ about 250 craftsmen, of whom 210 are leather craftsmen and the remaining 40 are glove craftsmen. The factory will mainly produce Hermès' famous Birkin handbags, Kelly Danse handbags, and small leather goods, including the Bearn and To Go collections. Since 2010, Hermès has opened 11 new factories in France, employing more than 4,700 craftsmen. Among them, factories in Riom, Isle Espagnac, Loupes, and Charleville-Mézières are under construction. The new factory announced this time is Hermès' third production base in southwestern France. According to the latest financial report of Hermès, in the first quarter of fiscal year 2023, brand sales increased by 23% at constant exchange rates. At the same time, this quarter, Hermes also opened new stores in Naples, Florida, and Nanjing, China. In April this year, Hermes established a new factory in Louviers, in northwest France, covering an area of about 66,700 square feet, which mainly produces the famous Kelly handbag and some harnesses. In May, a 61,400-square-foot factory with 260 artisans opened in Tournes-Cliron, near the Belgian border.

NEW YORK, June 9: Cotton futures on the Intercontinental Exchange (ICE) fluctuated around flat on Friday. The US Department of Agriculture's (USDA) monthly supply and demand report had little impact, and both production and exports are expected to increase. ICE's front-month July cotton futures contract fell 0.27 cents, or 0.32%, to settle at 84.04 cents per pound. The most active December cotton futures contract rose 0.19 cents, or 0.23%, to settle at 81.82 cents a pound. The U.S. Department of Agriculture's June supply and demand report released on Friday showed that compared with the previous month, U.S. cotton beginning stocks for the 2023–24 season decreased, but production, exports, and ending stocks all increased. The report was modest, as it pointed to higher production and higher exports. Interestingly, the USDA raised its production estimates for India and Brazil. Data on export sales also showed an increase in Chinese imports. The export sales report released by the U.S. Department of Agriculture on Thursday showed that in the week ended June 1, U.S. cotton export sales in 2022–23 increased by a net of 480,400 bales, a market-year high, an increase of 79% from the previous week, and an increase of 79% from the previous four-week average, which is a significant increase. The USDA's monthly supply and demand report also raised its global trade forecast for 2023–24 by 900,000 bales on higher U.S. exports and Chinese imports. Projected spoilage in the Southwest has been reduced due to recent favorable rains, raising production from 1 million bales to 16.5 million bales. " On the weather front, the U.S. government forecaster confirmed on Thursday that an El Nio phenomenon is in place. "For the U.S., this will bring above-average rainfall over the growing season. Despite this, much of the region remains dry," Rose Commodity Group said in a report. Spot goods: On the 9th, the CotlookA index was 94.15 cents per lb, down 70 points. On the 9th, the imported cotton price index FCS grade was 97.26 cents/lb, down 70 points; FCM grade was 95.36 cents/lb, down 71 points; and FCL grade was 94.36 cents/lb, down 70 points.

MICAM Milano, Italy's Milan International Shoe Fair and the innovation platform Livetrend recently released the "2024 Spring/Summer Footwear Trends" report. This collection of reports is MICAM's first data-driven footwear trend and buyer's guide for major global trade shows, and it is also an exclusive service of MICAM. The reason why this report is launched is to allow buyers to obtain a more reliable guide to seasonal trends in order to better optimize product purchases. MICAM pointed out that after analyzing millions of images and information from Instagram, e-commerce, fashion shows and consumer interests, the report analyzed and summarized the overall concept, color and must-have products (women's shoes, men's shoes, children's shoes), etc. The next MICAM Milano will be held from September 17th to 20th this year. The four major trends of the 2024 Spring/Summer collection listed in the report are: "Ancestral Refuge, Virtual Eden, Sleek Subversion, and Bio Hacker", as follows: Trend 1: Ancestral Refuge Style keywords: Antique, Raw, Spiritual, Indulgence Spiritual Indulgence. In the Spring/Summer 2024 collection, consumers' needs for deeper meaning and stronger spiritual connection have been further explored. By delving into the rich repertoire of antiquity, this trend draws inspiration from ancient faith cults such as Greek mythology. In a mixture of humility and indulgence, keep your feet on the ground and look to the horizon to find new paths. Combining this penchant for high energy and divine realms results in an aesthetic that combines ethereal purity, natural warmth and refined craftsmanship. When it comes to shoes, this raw inspiration translates into handcrafted features that give it a rough and ancient quality. At the same time, soft and luxurious attributes enhance the trend’s sophistication and fragility. In terms of design details, this trend matches rusticity with sophistication, interpreted in straw, fringed lace, wood, suede, netting and amulet-like jewelry. Trend 2: Virtual Eden Style keywords: Artificial, Virtual, Fantasy, Fun Immersive Creativity. For the Spring/Summer 2024 collection, the real and virtual worlds are increasingly intertwined. In the new phygital realm, the boundaries of our creativity are broken down, forming a new aesthetic language. This new world presents unknown species, structures, plants and wondrous objects of dreams in exaggerated shoe designs. As can be seen through the marshmallow filter, this dreamscape belies the daunting hardships of reality, offering hope and excitement for generations to come. In the design, the enhanced color palette forms a digital bubblegum palette. New organic shapes, highly sensual textures further enrich the new product with the help of image transformation, profile, reflection and 3D printing. From foamy, glossy and jelly textures to artificial details or synthetic sequins, new offerings in this trend appear to be projected into the real world through VR filters. Trend 3: Sleek Subversion Style keywords: ODD, Modernism, Sharp, Villain Allure of the Odd. The Spring/Summer 2024 collection embodies the need to explore the weird and the scary to discover unique beauty. The concept is not to romanticize the bright side of life, but to discreetly dive into the world of villains, antiheroes and outcasts. Almost ironically, this trend has since made the boundaries of perfection and imperfection more consistent. For design, a subversive stylistic language is translating the polarizing game of unity and prominence into a new eccentric minimalism. This unexpected aesthetic enriches the product with sharper, more contrasting silhouettes for a stylish and rebellious impact. Materials with strong optical color contrasts highlight the dark and light sides of life, from staggered distributions to gradients, or duality through smooth latex and dyed leather coatings. For details, stylized luxury is achieved with experimental studs, metal hardware and ironic heels. Trend 4: Bio Hacker Style keywords: Regenerative, Lab-Grown, Survivor, Wildness Future Wildness. This theme aims to respond to the increasingly severe climate change and severe resource shortages in the world in a proactive manner. As more extreme weather patterns emerge, the concept proposes an "army of eco-soldiers" trying to protect the beauty of the planet and find refuge from its power. In the quest for regeneration, survival of the fittest and sustainability interests merge to create a futuristic greenhouse. A hybrid aesthetic is infused into footwear programs after an up-close study of flora, fauna and technology. The color palette likewise blends nature's greens with enhanced shades of mint and lime. In design, raw recycled meets fluid engineered structures, or the jaw-dropping scuba material. In terms of details, functional elements such as rainproof and waterproof outsole with stronger grip appear in the form of fashion accessories.

On June 7, Zara's parent company, the Spanish fast fashion giant Inditex Group, announced key financial data for the first quarter of the 2023 fiscal year ending April 30: the 2023 Spring/Summer collection was widely acclaimed, and both physical stores and online channels performed well, driving sales in the quarter up 13% year-on-year to EUR 7.6 billion, or 15% in constant currency, with growth in all regions. The group stated that in the first quarter of fiscal year 2023, thanks to the creativity and execution of the team and the fully integrated business model, Inditex continued to maintain a very strong operating performance. At the end of the first quarter, inventory levels were up 5% from a year earlier as supply chains gradually normalized. Between May 1 and June 4, the Spring/Summer collection continued to be popular with customers, with sales up 16% at constant exchange rates compared to the same period last year. In May, Inditex started its business in Cambodia, opened a Zara flagship store in the Chip Mong Super Shopping Center in Phnom Penh, and launched online sales in the Cambodian market through the official website channel. As of April 30, the main data of the Inditex Group for the first quarter of fiscal year 2023 are as follows: Net sales reached 7.6 billion euros, a year-on-year increase of 13%, with a gross profit margin of 60.5%. EBITDA reached 2.2 billion euros, a year-on-year increase of 14%. Profit before tax was 1.5 billion euros, a year-on-year increase of 52%. After the release of the financial report, as of the close on June 7, Inditex Group’s share price rose by 5.7%. Since the beginning of this year, the group’s share price has risen by more than 35%, and its current market value is about 104.6 billion euros. Sustainability is a key part of Inditex's strategy. According to the sustainable development roadmap goals, Inditex is on track to achieve all the goals set from 2023 to 2025. Last year, Inditex participated in the US$30 million Series B financing of Circ, a textile waste recycling company. In April this year, Zara and Circ cooperated to launch the first capsule collection of women's clothing, which uses recycled polyester fibers separated from polyester-cotton textile waste. Meanwhile, Zara Pre-Owned, the resale platform Zara launched last autumn, will move out of the UK and into France, Germany, and Spain in the second half of this year. Through this platform, the group will continue to help customers extend the life cycle of Zara garments by donating, restoring, or reselling them. At present, Inditex operates in 213 markets around the world. Considering that it has a low share in a highly fragmented industry, the group plans to realize more growth opportunities by improving store sales efficiency. In 2023, the growth of Inditex's total store area will reach about 3%, and store optimization is in progress. In order to further optimize the customer experience in stores and online platforms, Inditex Group has formulated the following measures: Zara new store design: As one of the group's recent important projects, Zara's new store will be designed by Inditex's Architectural Studio, which will organically combine complex interiors with digital technology and apply it to the store's fitting rooms, self-checkout areas, pick-up points, storage rooms, etc. At present, the design of the new store has been reflected in Zara stores in many places around the world, such as the Champs Elysees in Paris, Stratford in London, Dadeland in Miami, and Phoenix Avenue in Mumbai. New security technology for stores: In July, Zara stores will launch new hardware around the world that adopts new security technology and will start trial operations in autumn and winter this year.

American brand management company Authentic Brands Group (hereinafter referred to as "ABG") has completed the acquisition of the intellectual property rights of Hunter Boots (hereinafter referred to as "Hunter"), a century-old British rain boot manufacturer. The specific terms of the transaction were not disclosed. There are rumors that the deal values Hunter at $125 million, which is close to the £100 million valuation cited by Sky News. At the same time, ABG announced The Batra Group and Marc Fisher Footwear as the core partners of the Hunter brand in key geographic markets. The Batra Group is a highly diversified global organization based in the UK with expertise in product development, design, sourcing, and distribution. Through this partnership, Batra will become Hunter's core licensor in the UK and continental Europe, responsible for the design and development of branded footwear, apparel, and accessories, as well as operating Hunter's branded retail stores, wholesale distribution, and e-commerce businesses in these geographic markets. According to the agreement signed by ABG and Marc Fisher, a leading all-inclusive fashion shoe company, the latter will become Hunter's core shoe partner in the United States, responsible for the brand's local shoe design, wholesale, and e-commerce operations. Jamie Salter, ABG Founder, Chairman, and CEO, said: "We are delighted to complete the acquisition of Hunter, a pioneer in original footwear and outdoor apparel at the intersection of fashion and the outdoors, and Hunter provides ABG's diverse lifestyle." The way brand portfolio introduces a new premium global brand. We are also excited to expand our relationship with two long-standing ABG partners, Batra Group and Marc Fisher, both of which have unrivaled expertise in product development across a range of categories. "We look forward to working with them and our larger network of partners as we continue to grow the Hunter brand." ABG Group also plans to further utilize the existing global network to accelerate the expansion of the Hunter brand in major global markets, including the United States and Canada, Latin America, EMEA (Europe, Middle East, and Africa), and the Asia-Pacific region. Hunter was founded in 1856, formerly known as the North British Rubber, initially producing tires, conveyor belts, golf balls, and other rubber products. Since its development, the company has gradually transformed into a rubber boot manufacturer, headquartered in Edinburgh, Scotland, with offices in London, New York, and Düsseldorf. As a traditional British brand, Hunter is the supplier of royal waterproof galoshes and one of ten companies currently holding two British royal warrants. Hunter has traditionally focused on Wellington boots but has since diversified to include a wider range of lifestyle products. In 2014, the brand launched a ready-to-wear collection, which attracted many loyal customers. In 2020, Hunter received an investment of 18.5 million pounds led by the Pall Mall Legacy Fund of Goldman Sachs (Goldman Sachs Group). Other participating parties included private equity investment company Searchlight Capital Partners and British brand management company Pentland Group. Following the investment, Pall Mall Legacy became Hunter's majority shareholder. Under the impact of the epidemic, for example, due to the cancellation of large-scale offline public events such as the Glastonbury Music Festival, sales of the Hunter brand continued to decline. In the fourth quarter of 2021, the brand's sales in the United States fell sharply. It also closed its stores, including its flagship store on Regent Street in London, and only has offline stores in Borough Market and Woodbury, New York's largest outlet, almost completely withdrawing from physical retail. However, after the epidemic, Hunter's sales rebounded, especially with the recovery of the Chinese market. China market revenue accounts for a large part of the brand's recent growth. Hunter's sales in China are doubling every year, with sales elsewhere in Asia showing strong growth, sources said. In January of this year, the British "Sky News" quoted sources from insiders as saying that Hunter was looking for new investors and was working with AlixPartners, a New York consulting agency, to try to reach a deal. Reports in early February suggested that Hunter was seeking around £8 million in working capital to boost the business while advancing the sale process. The following March, existing shareholders provided Hunter with a £5 million capital injection, and lenders provided £2 million in funding. In addition to ABG, two other American brand management companies, WHP Global and Marquee Brands, also participated in the bid for Hunter. Chinese e-commerce solutions provider Baozun E-Commerce, which owns Gap’s China operations, is said to have expressed interest in acquiring the company.

Dr. Martens Brand Overview In 1945, during World War II, German doctor Klaus Maertens, now called Dr. Martens injured his leg while skiing in the Alps, and the standard military boots made his injured foot very uncomfortable and painful when walking. In order to alleviate the pain, he modified the military boots with soft leather and air cushions during his recuperation. It was because of this accidental improvement that the design of Dr. Martens boots was born. After the war, Martens met Dr. Funck, a good friend from college in Munich. Funck admired Martens's new design of military boots very much, so the two went to Schieshaupt, Germany, to start a business together. They developed air-cushioned soles designed with aircraft tires, created the world's first pair of leather shoes equipped with air cushions, and applied for a patent. This is the world's first pair of Martens boots, which were originally invented by doctors for patients to recover their injured parts. Soon, the design of Martens boots was discovered by The Griggs Company, an old England shoemaking family. They were very interested in the creativity of Martens Boots, and they hit it off with Martens. Finally, in 1960, the Dr. Martens brand was founded in the UK. It was the first A classic 8-hole 1460 was born, and the obvious yellow thread on the edge of the sole has also become the classic symbol of Martens boots. Dr. Martens is a famous shoe brand in the UK. In the 1970s and 1980s, Dr. Martens became the favorite of streetwear, punks, skinheads, and the New Wave after young people put on their boots because they were easy to wear and became workers' boots. The Dr. Martens brand is rated as the most comfortable boots in the world by the modern fashion circle and has become a must-have for many boot lovers! Dr. Martens Boots Selection Tips 1. Dr. Martens boots type Martens boots are divided into three types: short boots, mid-tube boots, and long boots. Generally, mid-tube Martens boots are more common. There are many colors and patterns, and black is the most traditional. In addition, bright red and yellow are also very popular, and there are even popular elements such as grids, patterns, and rivets. England soles are thicker and more durable. 2. The number and selection of Dr. Martens boot holes The hole means the number of pairs of eyelets on the upper of the shoelace, and the meaning of 3 holes means that there are three pairs of eyelets on the shoelace. The more holes Dr. Martens boots have, the higher the boot shaft and the higher the requirements for the shape of the legs. Regarding the number of holes, there are 3 holes, 6 holes, 8 holes, 10 holes, 14 holes, and 20 holes. 3 holes: In fact, they are not boots; they are small leather shoes, and suitable for petite girls. 6 holes: They are the most error-free model. Girls under 5'2'' can buy it. The upper is short, and the height and leg length are not selected at all. 8 holes: They are suitable for girls over 5'3'', the boot wraps the ankles and extends upwards naturally, making the legs slender. More than 10 holes: Since the shaft of the boot is relatively high, other people’s eyes will automatically focus on your calf. Tall people can choose it by themselves; if a small person insists on trying, it is recommended to choose a thick sole to support your height. 3. Dr. Martens boots material: Patent Lamper: The smooth surface is very cool, strong, and waterproof, but it wears your feet. It’s okay for holes below 6, but the patent leather with a large area is exaggerated for ordinary people, and it’s not very versatile. Smooth: It is full of punk feeling, stylish, and easy to take care of. It is still a little bit abrasive, but after a period of wearing and running in, it will become soft and fit your foot shape. It is recommended. Nappa: Matte soft leather; the comfort of the leather is just right; it is more stylish than Pascal; and it will become more textured as you wear it. It is recommended. Pascal: It is also soft leather, the thickest leather, with natural texture, perfect comfort, no hemming on the boot shaft, and soft at the ankle. But because the cortex is too soft, it may become out of shape. Greasy: This is the least common type of leather. There was no such material in 1460 of leather. Greasy is the least glossy PU-coated leather, which is matte. The advantage is that it is the least wrinkle-resistant cortex, and it is neither soft nor hard; the hardness is in between. It's just rarely used in classic models and is suitable for low-key and calm people. Crazy Horse: Crazy Horse is a general term for a domestic processing method. The raw material of the leather embryo used can be top-layer cowhide, second-layer cowhide, or artificial leather, which has nothing to do with horses. In full-grain matte leather, there is a very fine anti-fluff layer on the surface of the leather. When you rub the surface of the leather with your fingers, you can see that the plush has a positive and negative direction. It has weight but is not very hard; some of it is distressed and worn. 4. Dr. Martens's origin Dr. Martens boots before 2004 were all produced locally in the UK. After 2004, Dr. Martens began to place more production in China and Thailand for OEM, and later Vietnam also had an OEM. At present, China, Thailand, and Vietnam produce the most Dr. Martens boots. There is a small amount of production in the UK, but the price of England products is more than twice as expensive. The current England-made Dr. Martens horse boots are divided into Made in England (M.I.E. Collection, a common classic series made in the UK) and Vintage (a re-enactment of early Martens shoes). The shoe shape is thinner and longer than ordinary models, and the leather is thicker than ordinary models. The leather of the England version is much better than that of other countries, with a thickness of about 3 mm, which is more durable, and the toe cap is also sharper. In addition, each pair of shoes in the England series comes with a Union Jack tag and a booklet telling the history of Martens. Vintage England handmade, the best leather, and more retro England style! However, it is limited to the same external size as the shoes, so fairies who buy England-made Dr. Martens boots should buy a larger size appropriately. 5. Soles Dr. Martens's boots have several kinds of soles. The most common ones are DMC for men, DML for women, and DMS for unisex. The width of different soles is slightly different. The widest for men is the narrowest for women, and the vintage is for women. DMC wide men's sole: the middle part of the sole is a square grid, the toe is slightly warped and wider, the sole is translucent or fully transparent yellow, the forefoot shock pad is milky white, mostly used for men's soles. DML narrow women's sole: the middle part of the sole is a square grid, which is characterized by light weight; the toe is very warped; the sole is translucent or fully transparent; the forefoot shock pad is white; used for Martens women's soles. DMS narrow unisex sole: diagonal grid in the middle of the sole; the toe is not warped; the sole is translucent turquoise; black is also available. The forefoot shock pad is basically the same color as the midsole, which is a universal sole for men and women. In general, there is no movable insole and only a heel patch, which is also called a half pad. Same size, width, and length: DMC> DMS> DML 6. Size selection Generally speaking, when you choose shoes, you are not sure about the size. We always say to wear bigger or smaller ones, but Martens is different. Dr. Martens can neither wear big nor small, because no matter whether it is too big or too small, it will wear your feet. How to choose the size of Dr. Martens boots: let me tell you a little trick. Measure the length of your feet first, and add 4–8 mm to the inner length of your shoes. This number in mm is the amount of space your feet need to move in the shoes. Also worth noting: inches measure the length of the insole, not the length of a foot that fits that size. When you put on your boots, you usually wear socks. Measure the distance from heel to toe on your heel and match this length with the length of the insole. For example, for a tighter fit, a 9.5" foot might technically fit a US WOM 6, and for a wider fit, a US WOM 7 with more wiggle room might be more comfortable. 7. How do I maintain Dr. Martens boots? Before wearing Don't rush to wear it; first apply a layer of shoe polish to it, and then after drying, gently wipe the leather surface of Martens boots with a soft cloth until the leather is shiny, and then spray a layer of waterproof mist to prevent water damage. And not easy to get stains on. If there are suede Martens boots that are easy to get dusty, it is best to apply a layer of anti-slip agent on the upper before wearing and then lightly brush it several times with a soft brush. Maintenance method of Martens boots in wearing It is recommended not to wear the same pair of Martens boots for more than three consecutive days. The leather material used to make Martens boots also needs to be "rested" in time. When not wearing Martens boots, shoe lasts or crumpled newspapers can be stuffed into Martens boots. In the boots, they can prevent Martens boots from being deformed due to various factors. When wearing Martens boots, you must avoid bumps. If the leather surface of Martens boots is worn, it will definitely affect the wearing effect. Do not wear Martens boots to go out in rainy and snowy days because the fine particles mixed in the rain and snow will cause varying degrees of damage to the leather of Martens boots. If you are accidentally soaked in water, stuff newspapers into the shoes to absorb the water, and put the boots in a well-ventilated place to wait for them to dry naturally. Never use a hair dryer or place your shoes next to a heater, as this will warp and crack the leather. When cleaning sheepskin and cowhide Martens boots, do not apply the cleaning oil directly to the surface of the boots. You should wipe the cleaning oil on a clean and soft cloth so as to avoid leaving any spots on the leather surface! Maintenance method for collection After cleaning the stains on the surface of Martens boots before storage, apply a layer of shoe polish. After the shoe polish gradually penetrates into the leather, wipe the leather surface with a soft cloth until the leather becomes bright! Finally, put it in a ventilated and dry place. After 1-2 days, put it in a shoe box for collection. It should be taken out occasionally for ventilation to avoid mildew. Dr. Martens boots should be placed separately. Putting two shoes of different materials and sizes together will definitely cause the shoes to squeeze each other and deform, affecting the effect of wearing them again.