Apr 28, 2023
Gucci Cosmos Event 2023 exhibits "Eight Worlds" in Shanghai.
On April 28, Gucci Cosmos Event opened at the West Bund Art Center by the Huangpu River in Shanghai, China. The purpose of this exhibition is to explore the 102-year glorious history of the Gucci brand and to provide everyone with the opportunity to experience the product history and production tradition of this Florentine brand.
The exhibition was held in Shanghai, China, and was the first stop of the entire touring exhibition. The entire exhibition runs from April 28 to June 25. This arrangement is largely due to the fact that during the epidemic, on the basis of China's strict epidemic prevention policy, the sales performance of Gucci stores was greatly affected, and even most stores were forced to close. After the current epidemic prevention policy is opened, a touring exhibition can be held to revive momentum and restore sales prosperity.
The exhibition program is divided into eight parts, called "Eight Worlds". The idea this time was curated by Italian fashion critic Maria Luisa Frisa and designed by the famous British artist Es Devlin. Each world has its own unique themed content, showcasing precious collections from the Gucci archives. Each theme is designed around each of Gucci's epoch-making works.
World One used a carousel to showcase Gucci’s most exquisite luggage designs. Eight multimedia three-dimensional models were based on Gucci’s past cultural icons, such as Princess Grace of Monaco, Diana, Princess of Wales, and global brand ambassador Li Yuchun.
World Two includes Horsebit's debut loafer and reimagined versions from 1955, such as Tom Ford's breeches and Alessandro Michele's black leather corsage with a horsebit.
The World Three uses mirrors to decorate the space, exploring the interconnection between Gucci and the biological world. Silk scarf designed by Vittorio Accornero de Testa for Princess Grace of Monaco features flowers and insects.
There are four major exhibition suits in the World Four, including the famous red velvet suit designed by Tom Ford in 1996 and the Frida Giannini waist check suit.
World Five created a theme of retro archives, exhibiting several classic handbags, such as the Bamboo 1947 and Gucci Diana.
World Six featured looks from Tom Ford's 2001 collection with black leather corsets to Frida Giannini's golden evening gowns in 2006 to Alessandro Michele's dresses in 2018.
World Seven is presented to visitors by 32 mannequins wearing Gucci clothing from 1970 to the present.
World Eight uses the 15th century revolutionary dome style designed by Filippo Brunelleschi (Santa Maria del Fiore) in Florence, projecting Gucci's past and present design patterns, which is very creative but also a perfect ending for visitors' exhibitions.
In addition to the exquisite exhibition, the opening of the event also invited many Chinese stars to participate in the exhibition. Such as Shu Qi, Zhang Zhen, Li Yuchun, Ni Ni, Lu Han, Liu Wen, Xiao Zhan, Wen Qi, Into 1 members Santa, Mika, Nine, Lin Mo, and Liu Zhang, etc.
Gucci has been leading the trend with its original design and brand concept, acting as a leader in the ranks of luxury goods. After the exhibition tour in China, it will continue to tour around the world. Gucci's centuries-old history is condensed into these eight worlds, allowing us to revisit the charm of this unique brand.
Friends who have time and are interested, remember to watch it during the exhibition period!
*Images from Gucci