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LVMH Group Partners with Artigianato e Palazzo, The Italian Craft Fair

Aaliyah Ish

Jun 13, 2023

LVMH Group X Artigianato e Palazzo craftsmanship

French luxury goods giant LVMH is enriching the training of future talent by supporting fine craftsmanship.

In early June, the LVMH Group announced its first cooperation with Artigianato e Palazzo, the Italian craft trade fair. The annual Artigianato e Palazzo was first held in 1995 to showcase Florentine craftsmanship, and the latest 29th edition will be held at the Giardino Corsini in Florence from September 15th to 17th this year.

LVMH exibition

It is reported that LVMH Group will participate in this event through its "Métiers d'Excellence" project. Benefiting from the cooperation between the two parties, young people under the age of 25 can participate in this exhibition for free and have the opportunity to participate in the workshops and laboratories opened by the LVMH Group.

Alexandre Boquel, director of LVMH's "Métiers d'Excellence" project, said in a statement: "Attracting younger generations to professional paths made in Italy is a fundamental goal. We are committed to empowering creative and craft careers."

Erika De Guttry, Italian and International Development Manager of LVMH and Director of the Institut des Métiers d'Excellence (IME) in Italy, pointed out: "This event hopes to communicate more with young people on the value of craftsmanship. We will be able to tell them what it means to be a craftsman and the experience behind it."

The "Excellent Craftsmanship" project was founded in 2014 by Chantal Gaemperle, Vice President and Head of Human Resources at LVMH Group. 280 professional skills are trained and protected, and it has covered about 8,000 craftsmen around the world.

As a commitment to craftsmanship, LVMH established IME in France in 2014 and Italy in 2017. The latest initiatives include cooperation with Fendi, Confartigianato, and the Camera Nazionale della Moda Italiana in Italy.

Sabina Corsini, president of Associazione Giardino Corsini, said, "This collaboration makes us very proud that the LVMH group promotes the highest quality craftsmanship among young people."

In the latest edition of Artigianato e Palazzo, 100 entities will present an experiential journey between art and innovation. Neri Torrigiani, the organizer of the exhibition, said: "Our goal is to reach 11,000 visitors, surpassing the approximately 10,000 visitors in previous years. Thanks to the participation of more young people. At this exhibition, about 35% of exhibitors will be Tuscan companies, and mostly Italian companies."

Neri Torrigiani further emphasized that the collaboration with the LVMH group wanted to celebrate the "BLOGS & CRAFTS: Young Artisans and Networks" competition. In 2014, in order to celebrate the 20th anniversary of the Artigianato e Palazzo, this competition, open to people under the age of 35 and opinion leaders, reached its tenth edition and is open to Europe. Each competition will select at least 10 craftsmen under the age of 35 to participate in the exhibition for free and provide exclusive exhibition space.

In addition, the new edition of the show will host a series of events such as:

Up to 100 master craftsmen are guests at the event.

Artex will hold a group exhibition titled "Materia e Virtuosismo" in collaboration with the Center for Artistic and Traditional Craftsmanship of Tuscany.

In cooperation with the hotel group Starhotels in Tuscany to create "La Grande Bellezza: The Dream Factory" project, the works of the masters, from bed sheets to furniture, are brought to the hotel for display.

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