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  • How Chanel N°5 Remains The World's Most Popular Perfume?

    In 1921, Chanel N°5 perfume was launched. Its first advertising poster appeared in the form of an illustration, and the "starring" was none other than the brand founder, Ms. Coco Chanel. Compared with today's advertising blockbusters with budgets of millions and millions, it seems so "whimsical". This illustration poster was created by the French cartoonist Sem at the time. In the painting, Coco is wearing a Chanel-style dress, looking excitedly and happily at the bottle of No. 5 perfume. The poster is called "The New Woman". When it comes to perfume, Chanel N°5 comes to many people’s minds unconsciously. Indeed, N°5 has been the best-selling classic fragrance for many years, and its success is unquestionable. It is equated with luxury and elegance. Its simple and transparent perfume bottle, complex and sexy yet clean and charming fragrance... every detail is refined, making Chanel N°5 timeless and new, becoming a legend in the perfume industry. The fragrance. Having gone through a century, it is the most legendary representative in the perfume industry. Behind it, there are many fascinating things worth exploring, let’s take a look! First of all, Chanel N°5 is famous for its unique and exclusive fragrance. The French have a long history of using fragrance, but Ms. Chanel has been unwilling to follow established rules since she had the idea of creating a fragrance. She hopes that her representative fragrance belongs to modern art and a concept. "The perfumes used by many women are not mysterious at all. Women are not flowers, so why should they smell like a flower?" Ms. Chanel once said, "I want to give women an artificial fragrance, just like a dress created by people. I don’t want hollow roses or lilies, I want a blended scent.” This laid the foundation for Chanel N°5. Ms. Chanel said, "A woman should smell like a woman, not a flower." At that time, many perfumes still used traditional single floral notes (Soliflores). Ennis, the perfumer of Chanel N°5. Ernest Beaux surprisingly created an unprecedented fragrance structure. In addition to the core May rose and jasmine, he also used up to 80 kinds of fragrances, combining many precious fragrances such as ylang, sandalwood, vanilla, orange blossom, etc. They are combined for the first time. The roses and jasmine used in Chanel N°5 are all from Grasse, France. They are of the highest quality but also quite expensive. Chanel N°5 has become synonymous with luxury perfumes as soon as it appeared. It is said that it takes more than a thousand jasmine flowers and a dozen rose bouquets to quench a 30ml bottle of Chanel N°5 fragrance, which shows the huge amount used. Therefore, in 1987, Chanel signed an agreement with the Mul family, a local flower farm operator, to own an exclusive jasmine field to ensure sufficient sources of precious raw materials. In addition to the exquisite flower materials, what makes Chanel N°5 legendary is the use of a special acetaldehyde fragrance, which removes the overly precise fragrance profile and makes Chanel N°5 smell like a large bouquet, but no specific floral scent can be discerned. With this can of Chanel N°5, Ms. Chanel seems to "copy" her own image with her sense of smell, so charming but elusive. Secondly, you may be curious why this perfume is named N°5. Unlike other perfume brands in the early 20th century that liked to use romantic names, Ms. Chanel directly chose a simple number N°5 as the name of her perfume. Some say this number comes from sample No. 5 provided by the perfumer. It is said that when Ms. Chanel smelled a sample of No. 5, she said without hesitation: "No. 5. Yes, that is the scent I have been waiting for, a unique, feminine fragrance." However, in fact, "5" has always been the lucky number for Ms. Chanel, who values symbols. She used to choose the fifth day of the month to launch her latest clothing series, including February 5th, August 5th, etc. When she thought this bottle of perfume was her incarnation, she chose this lucky number to make N °5 exists with a simple but meaningful name. In addition, the bottle of Chanel N°5 also broke the over-decorated appearance design of perfume at that time. It adopted a simple rectangular bottle and was completely transparent, as clean and neat as the aldehydes used in perfume. The reason why it is so minimalist is to highlight the fragrance itself. However, there is a little ingenuity hidden on the bottle stopper. Ms. Chanel has marked her own code name on each perfume bottle stopper since 1921, which is the classic double C symbol, and this is still the case today. In addition to excellent product quality, the success of the product also benefits from the sexy male and female celebrity spokespersons of the past generations. From Catherine Deneuve, Candice Bergen, Suzy Parker, Ali MacGraw, Lauren Hutton, Carole Bouquet, to Estella Warren, Nicole Kidman, Audrey Tautou, Brad Pitt, and Gisele Bündchen. N°5’s advertising has lingered in our minds. Even now, nearly a hundred years after its creation, its power of temptation and modern qualities remain unchanged. What impressed me the most was Nicole Kidman, with her delicate face, sexy figure, elegance and charm of a mature woman. The TV commercial was directed by "Moulin Rouge" director Baz Luhrmann himself, making it a well-deserved visual feast. The commercial also conveys a clear message: If you want to become an icon of the times, then use perfume No. 5! Nicole Kidman has been the spokesperson for Chanel N°5 perfume for five years since 2005. It is rumored that her endorsement fee is as high as US$12 million, making her the most expensive advertising spokesperson in Chanel's history. At present, N°5's audience has already moved from the niche to the public. While maintaining a high style, it has "moved" the entire original French perfume factory to the local area and created it in the form of modernization, black technology, and immersive interactive experience. An N°5 “theme park” that publicly presents everything about N°5 to visitors. In addition to perfume, Chanel Factory No. 5 has launched a total of 17 limited products, integrating the design concept of N°5 artistic elements into daily necessities, and divided them into three themes: kitchen, machinery, and painting. Products cover everything from bathing and body care to decorative tapes, portable kettles and other daily necessities. These daily necessities are uniformly packaged in limited edition packaging with black characters on a white background. For example, the "paint bucket" contains a triangle package of shower gel, the "tea can" contains shower scented tablets, the "motor oil bottle" contains multi-purpose essential oils; the "round powder" contains The "box" contains perfume soap; the "milk bag" contains body lotion; the "lipstick tube" contains portable perfume; the "paint bottle" contains body gel; the "paint tube" contains body lotion and body cream; the "ice cream tube" contains "tube" contains hand cream... The contrast between simple packaging and luxurious interior is easily reminiscent of N°5's original simple packaging-a laboratory flask. The success of Chanel N°5 is indispensable to the ultimate creativity of the inventor. While grasping the needs of users, he did not forget to update it to adapt to the trend of the times. So it has been famous for more than a century.

  • What Fendi Baguette Is Worth to Buy in 2024?

    Fendi is an Italian luxury brand and a maternal-centered family business. The five daughters of the Fendi couple and the 11 children of the five sisters are all involved in Fendi. In 1962, Fendi hired Karl Lagerfeld, known as the Caesar in the fashion industry, to design another double-letter logo that everyone in the fashion industry would recognize after Chanel's double C and Gucci's double G. The source of double F is Fun Far. Fendi was formerly a fur store. He also spent 10 million US dollars to hold the famous Great Wall Show in China, creating a classic show in the fashion industry, and designed Karlito based on himself. His existence is inseparable from Fendi's achievements today. Baguette was designed by Ms. Silvia Venturini Fendi, the third generation of the family. The broadcast of "Sex and the City" made the baguette the world's first IT BAG. When the heroine Carrie Bradshaw was robbed of her bag by a thief, she did not forget to emphasize: "It's not a bag, it's a baguette." The word Baguette means "baguette" in French. People are used to calling it "baguette", not because it looks like traditional French bread, but because it is small and slender with long and short shoulder straps. It just fits under the arm, and it reminds people of the elegant and cool French woman walking out of the bakery with French bread under her arm, so someone later joked that the best thing about Baguette handbags is that there are no bread crumbs. Especially the presbyopia baguette bag, which was born in 1997, has been popular for more than 20 years. If you want to buy your first Fendi, then you are right to choose it. The bag is a small and slender type. The shoulder strap is not long and can be tucked under the arm. Coincidentally, it happens to be a popular underarm bag style at the moment. Regarding some of the new styles of baguette bags currently on sale on Fendi’s official website, today I would like to recommend some more interesting and fashionable styles to you. Double F metal buckles, with more than 1,000 different sizes, different materials, different colors, and different patterns. Bag body, no matter what style of dress, you can find the one that suits you best. The first one, a color-blocked sequin and leather bag, the signature medium BAGUETTE bag, embroidered all over with brown gradient-effect metallic sequins in different shapes and sizes. Decorated with FF buckle. Featuring front flap, black leather details, beaded embroidery and magnetic closure. Satin-lined interior single compartment with zip pocket and gold-finish hardware. The bag features removable handles and shoulder strap, allowing it to be carried by hand, shoulder or cross-body. The sequin texture adds more vitality to girls who love fashion. The official website price is $5,000. The brand has also released some sequin elements before, and my favorite is the water snake skin texture sequin handbag below. The iconic Baguette mini handbag is covered entirely with green, white and brown sequins, creating a three-dimensional trompe l'oeil effect that imitates the natural texture of water snake skin. Dark brown leather details. Decorated with FF buckle. These two multi-color sequined handbags are actually more visually pleasing and layered compared to one-color handbags. The second style, the beaded and raffia embroidered Selleria handbag. The design elements of this baguette bag are eye-catching, and it seems to feel the breath of spring. Iconic Baguette medium bag in fabric with colorblock beading and raffia embroidery, inspired by the wicker pattern. Blue Cuoio Romano leather detail with tonal widened hand-stitching. The combination of blue and gray seems to have set off this year's color contrast trend. The official price is $6750. The third one is the Fendi x FRGMT x Pokémon joint series Iconic medium Baguette handbag. Made of fabric with a yellow-toned FF jacquard pattern and oversized FRGMT printed in white on both sides. Decorated with FF buckle. It features a front flap, magnetic closure, an interior compartment lined with yellow FF fabric, a zippered pocket, and an exclusive nameplate from the collaboration. Silver finish hardware. This baguette bag uses the F element to the extreme, and the integrated inside and outside pattern further reflects the characteristics of this bag. The official website price is $3750. There is a similar brown model, which is also the same price. The fourth style is a handbag in artificial crystal-embellished jacquard FF fabric. The iconic medium BAGUETTE handbag is made of jacquard FF pattern fabric and is exquisitely embroidered with more than 350 artificial crystals and rhinestones. Decorated with FF buckle. I have to say that the addition of crystals and rhinestones makes people marvel at the luxurious texture of this bag. I really like it. The hemming decoration of the jewelry does not make it look cumbersome, but complements each other. There are also skirts and shirts from the same range to choose from. The official price is $4600. The fifth style, dove gray crocodile leather handbag. Iconic medium BAGUETTE handbag, from the Stefano Pilati collaboration design series, in exquisite dove gray crocodile leather, decorated with FF buckle. This baguette bag made of high-grade crocodile leather. Although it shows the luster of the leather from a distance, if you look closely, you can see the exquisite crocodile leather texture, which is regular, elegant and smooth to the touch. Of course, the price of this handbag is not unexpected, with the official website selling for $23,000. Silvia Venturini Fendi, the chief designer who created Baguette, once said, Amidst all this chaos, I was asked to design a unique, simple and practical handbag. In a sense, I have to balance technology with simplicity, just like in this day and age. My response was (luckily I'm a maverick) BAGUETTE. It was a betrayal of all that was asked of me. It achieved unexpected success and became the most popular product in the world. Of course, Fendi also has other series of famous and worth buying styles. Follow us and don’t miss timely updates.

  • How to Choose Tom Ford Cologne in 2024?

    Perfume magnifies infinite charm on both men and women, and various luxury brands are competing in this category. The average price of each category of perfume is about hundreds to thousands of dollars. Just like the Tom Ford brand perfume we are going to introduce today, each one makes people curious because of its excellent marketing pictures and usage experience. Spend money to try it. It seems that spraying this perfume will make you sexier. Cologne, the originator of all perfumes, was first launched in Germany with a concentration of only 2%-5%. It is a bit surprising that it was not proposed in Paris, because Paris is famous for its fragrances and has set many standards in the perfume industry. I have to say that almost every brand has a cologne category. Although it is not exactly the same as classic cologne of Germany kind, they all maintain an obvious top note of citrus as the main ingredient + a clean and simple middle and base note. Let’s take a look at what is worth exploring about Tom Ford’s cologne. The first one, Tom Ford Cologne - Ébène Fumé Mr. Ford's eponymous fragrances often make a statement with rich, bold scents. The top notes of this perfume are very rich with smoky incense and papyrus. The spicy black pepper and a lot of labdanum are enveloped by this smoky scent. The presence of pine tar is also very strong, and the green Sandalwood, combined with other spices, restores the flavor of Peruvian sacred wood. The top note is thicker, slightly pungent, and a spicy woody tone with a full smoky feel. The presence of leather and labdanum in the middle notes rises sharply, while the smoky and dusty feel not only does not decrease but becomes more obvious. The rose brings a bit of acidity to the fragrance, and the fragrance feels dirty when you feel it carefully. , then the scent of papyrus, resin, and ebony gradually emerged, gradually suppressing the scent of leather and labdanum, and the fragrance gradually became warm and calm. The powdery aftertaste fades, and the fragrance gradually becomes calmer and calmer. The combination of ebony and guaiac wood still has a slightly smoky aroma (not strong), while the resin provides a little sweetness to the fragrance. Generally speaking, it gives people a dense woody and smoky aroma, but it is not too greasy. The second one, Tom Ford Costa Azzurra Although cologne is generally used by men due to its low concentration, women can also choose it according to their own preferences. Therefore, it can be regarded as a neutral fragrance, which is refreshing, elegant, non-greasy and less aggressive. Since citrus essential oil is highly volatile, you can spray it several times when using it. The scent of the perfume will fade away after staying on the shirt for just a few hours. Because citrus essential oils tend to need to be kept cold, cologne will smell different when it's placed on warm skin. If you use cologne in summer, it is recommended to spray it on your clothes or hair. It will be launched in 2021 and is a unisex fragrance with an aromatic marine tone. Top notes are driftwood, seaweed, agarwood, cardamom, ambrette (musk mallow) and celery seed; middle notes are lemon, cypress, lavender, tangerine, myrtle and mugwort; base notes are incense, vetiver Grass, oak, olive, frankincense or vanilla and vanilla. The bottle has a beautiful design and the Mediterranean scent is perfect for summer and outdoor activities. Woody and fresh, with hints of lemon, cypress and lavender. The third one, Tom Ford Velvet Orchid This is a more classic unisex fragrance from the Tom Ford brand, and it tends to be sweet. The top notes of rum and honey give it a slightly tipsy feeling, and the fresh lemon gradually starts to become a little sweeter. The middle notes are rich in floral fragrance, but not the kind of strong grand floral fragrance, it's still as sweet as ever. The base notes of balsam round out the scent, and the blend of vanilla and honey makes people feel happy. Friends who like sandalwood can avoid this one because the feeling of sandalwood is not clear in this cologne. The middle note of Velvet Orchid is a mixture of jasmine, rose, orchid, orchid, orange blossom, magnolia, hyacinth, narcissus and other floral fragrances, which adds to the gentle temperament of this perfume and releases a sultry atmosphere with every gesture. The fourth one, Tom Ford Oud Wood This cologne has a high-end positioning due to its precious raw materials. The scent is mixed with agarwood (oud), Brazilian rosewood, cardamom, peppercorns, sandalwood, vanilla root, tonka bean, vanilla, amber and other flavors. When I first sprayed it, it smelled of forest vegetation, with a faint medicinal smell and a touch of powdery powder, which was a bit sour. After a while, the woody fragrance began to show up, a feeling like the forest you smell when you open the house early in the morning. Later, the smell began to sink, like the calm smell of dead wood under the sunset, no longer the dewy woody fragrance. The overall change of the perfume is becoming more and more calm and gentle, more and more fascinating, giving people a sense of men and women who have been baptized by the years, becoming more mentally and physically mature, gradually tolerant, restrained, and extremely low-key and luxurious. If you have a fit budget, consider trying it. I think it's very tempting. The fifth one, Tom Ford Bitter Peach This one gives people the feeling of being unique. If you want to create your own personal characteristics, then this one is perfect. It's a fruity scent for the fruity scent skeptic and a lovely, natural scent. You can also feel the full peach character from the bottle design. Top notes of peach, blood orange and cardamom merge into a heart of rum, cognac and jasmine. The drydown includes vanilla, tonka bean and patchouli. The peaches here are not sweet or artificial. He feels real, even a little bitter. The contrast between the freshness of the peach and the warmth of the other notes really sets it apart. Tom Ford's cologne is generally unique in the market, and it is difficult to find other very similar flavors. The appearance and marketing are very tempting. No matter which one you choose, you can choose according to your preferences and budget, and finally find your own unique taste.

  • How Do You Choose Sunglasses That Suit You? Tom Ford Sunglasses Selection Criteria

    Purchasing sunglasses is still a science. In fact, it is not about UV protection; it is all about looking good. It is said that wearing sunglasses (or doing anything) to be handsome is nothing more than meeting the following two criteria: one is that it suits you, and the other is that you are confident and complacent. The first point is nothing to discuss, and the second point is the balance between appearance and comfort of sunglasses. Just like dressing up, no matter how cool the item is, if it doesn't suit you, it's useless. In addition, if you are uncomfortable or in the wrong place, your physiology will affect your physiology, your thoughts will affect your physiology, and your limbs will feel uncomfortable. This is why people tend to look better in simple clothes because they are comfortable, and others are comfortable when they look at you too. Back to the purchase of sunglasses, I not only referred to various articles on the Internet that started with hair shapes but also read interesting articles such as looking at sunglasses and guessing characters, providing readers with the matching of classic characters and sunglasses. Deepen your understanding of the relationship between sunglasses contours and eyebrow shape. To choose a pair of sunglasses that suits you, the direct and practical way to do so is to check out the classic styles of several classic brands and then go directly to the store to try them on. This is actually fast and convenient and has a high success rate. So tomorrow we will take a different approach to getting to know these four brands sunglasses. They are not actually the most well-known, but they definitely have the same fashion style. I believe that even if you don’t fall in love with them after reading them, you will at least learn more about sunglasses. 1. Tom Ford Sunglasses Probably the first two words that come to everyone’s mind when they hear aviator glasses are: pretend to be cool; oh no, it’s Ray-Ban. It can be done with short hair, a long face, or a pointed nose. Pilots are very handsome. But I know Ray-Ban is really good. If you want to wear with other brands, I highly recommend this pilot style of Tom Ford sunglasses. Tom Ford has always been a designer with a strong business acumen. His accessories series, such as glasses, lipsticks, and perfumes, are all very successful, but no matter what, TF’s pilot series is indeed really so handsome! It's a high-quality product for what it is priced for. Needless to say, textures can be square or round and come in a variety of colors. It's really versatile, like the original aviator-style sunglasses, but without being too fancy. 2. Moscot Sunglasses This old New York family brand, with more than 100 years of history, is full of American retro style. It is fond of plate frames and has a very fashionable appearance. The LEMTOSH series, which combines the advantages of vintage, has Moscot's famous diamond-shaped rivet decoration on the temples, keyhole nose bridge design, and the detailed design of five-claw hinges at the joints. It is an unbeatable retro New York trend. a symbol of culture. 3. Janis Sunglasses The well-known thin steel series is not only comfortable enough to make you look like you are not wearing sunglasses at all, but its minimalist and tough waistline is its unique symbol. However, unless you are very confident that you have a face with glasses, it is recommended to try on round-frame sunglasses first. Although not only the head shape but also the shape is black, it does require intellectual support. 4. Warby Parker Sunglasses Household name Warby Parker will no longer discuss the story of how the budget sunglasses brand created a new business model, all the way to the scale of tomorrow. This narrow square style looks ordinary at first glance, but as long as you are the right one, you will find another beautiful world when you wear a flat frame.

  • Are Crocs Worth Buying? They Can Be Worn All Year Round

    Introduction Crocs is a well-known shoe brand from the United States. It was founded in 2002. Crocs were originally designed for people who play on the water. It is a pair of shoes that are waterproof, non-slip, and will not leave shoe marks on the board. Later, it became famous for its unique design, comfortable functions, and unique production materials, it specializes in fashionable and comfortable lightweight shoes. Its Crocs are very popular. They were once rated as the ugliest shoes in history because of their extremely ugly appearance. , and they were even named one of the 50 worst inventions in history by Time magazine. But the cute style really catches the hearts of girls. Recently, the more popular puff shoes and thick-soled halo clogs have been worn by many celebrities. Croslite is Crocs' proprietary closed-cell resin that is very soft and very light. It is also non-slip, colorfast, and resistant to bacteria and odors. Made of patented Croslite material, this material will make it softer and more comfortable to wear after absorbing heat from the foot, and it will better fit the curve of the foot. It is a unique material. Innovative material: Croslite The innovative material Croslite design has won Crocs the Ergonomic Society certification of the United States and minimizes the possibility of human body injury when wearing it, which can truly and effectively benefit customers. This anti-slip, anti-odor, non-marking antibacterial material, Croslite, is undoubtedly the key to distinguishing Crocs shoes from competitors and counterfeiters. The one-time molding process of Crocs not only prevents the waste of materials but also contributes to environmental protection. Crocs' creative design and changing colors provide customers with a wide range of comfortable, versatile, and casual lifestyle footwear options. The brand launched the Feel Good Revolution marketing theme in the Asian market in 2010, which simply and directly highlights Crocs. It has always adhered to the brand image of comfort, liveliness, and creativity and aims to convey breakthroughs and changes in product design. It provides comfortable and novel leisure life shoes to more consumers all year round. The Museum of Peace and Quiet launches hole-free joint shoes with Crocs Crocs never loses to any brand when it comes to co-branding and marketing. Recently, it launched a hole-free shoe with Museum of Peace & Quiet, a clothing brand from Los Angeles. The reason why there are no holes is that this design continues the Museum of Peace & Quiet brand's concept of conveying the beauty of tranquility with simple design, and combined with Crocs' classic shoe type, the Classic Clog, it can completely wrap around the foot after removing the holes. The upper material has also been changed, from the previous resin to suede and nylon, decorated in two colors: olive green and turmeric. The heel strap made of rubber material is connected with silver metal details on both sides, which enhances the texture of the entire pair of shoes.

  • The Most Worthy Investment in a Classic Celine Bag

    As a brand-name handbag lover, Celine handbags will be included in the wish list, and the price of Celine handbags will increase even more. Even though Celine's creative director has experienced Phoebe Philo and Hedi Slimane, Celine handbags are still the brand's flagship product. New handbags will be launched every season. Many handbag styles have become classics. New colors will be added every season. To be realistic, just buy a Celine handbag and it can be used for more than 5 years at any time. The following styles are all Celine classics. Most of all, instead of renewing handbags every season, it is better to be a smart woman and invest in a brand-name handbag that will not go out of fashion. Celine Trio Bag Series The entry-level style of Celine's many handbags is also the first Celine handbag that many people buy. The three pouchbags are designed together, with practicality as the prerequisite. It can be carried on the side or used as a handbag. Multi-purpose design, very popular with ladies, and Celine Trio handbags are divided into 2 sizes. Celine Belt Bag Series Launched in 2014, also known as "Catfish Bag", it is a recent hot style of Celine bag. The long strap in front of the bag is the design highlight of the handbag, and the Celine Belt series is multi-purpose, which can be carried by the hand and sideways. It is a good choice for backpack, work or holiday. With the hot sale of the Celine Belt Bag series, Celine has launched the Nano Belt Bag series, which provides a wider choice for petite girls. Celine Triomphe Bag Series Many people are surprised that Hedi Slimane joined Celine, but Hedi Slimane does not have a one-size-fits-all Celine handbag market, and launched the Celine Triomphe series of handbags. The Celine Triomphe series of handbags are decorated with distinctive TRIOMPHE metal logo pocket buckles. The pocket buckles are drawn from the logo used by Celine in the 1970s. The design is inspired by the chains surrounding the Arc de Triomphe in Paris. The design is elegant and stylish, and it has become one of Celine's classic handbags since its launch. The Celine Triomphe series of handbags are even more loved by the younger generation. Lisa, a member of the Korean group Blackpink, often shows people the Celine Triomphe series of handbags. Blackpink Lisa has a special liking for the Celine Triomphe series of handbags. Even in the romantic flower capital, she always uses the Celine Triomphe series of handbags to match the shape. Celine Triomphe Canvas Bag series The Celine Triomphe Canvas handbag series, also a masterpiece of Hedi Slimane, reshaped the brand for the first time in 1972. It was inspired by the TRIOMPHE logo on the iron chain around the Arc de Triomphe in Paris. It is made of printed coated canvas and has a very retro taste. The entire series has a variety of handbag designs in different shapes to meet the preferences of different fashion people. Among the Celine Triomphe Canvas handbag series, the most popular point must be the tote bag design, which has a high usage rate and is easy to match. Boys can also use the Celine Triomphe Canvas series tote bag, and Korean star Zico is one of the supporters. The other is called Avabag, which is also a kind of Celine Triomphe Canvas. The half-moon-shaped handbag is the focus of the season's trend. Of course, Blackpink Lisa has caught up. Celine Classic Box Bag Series The Celine Classic Box series of handbags has also followed the pace of the times in recent years and launched the Teen Classic Box series with a smaller size. Celine Luggage Bag Series The Celine Luggage handbag, known as the "smiley face bag", is also the design of the first round of handbags launched by Phoebe Philo. As soon as it was launched, it immediately appeared on the waiting list in the store. With the hot sale of Luggage, Celine launched a mini version of Luggage Nano, which is easy to match with the side straps. Celine 16 Bag Series Recently, Lady Gaga's most commonly used handbags must be the Celine16 series. She has made public appearances with Celine16 handbags many times. The simple dress adds to the elegance of the Celine16 series handbags. Angelia Jolie also loves the Celine16 series handbags. The white one-piece dress and the side back use the Celine16 series handbags to easily create a sense of immortality. Chinese supermodel Liu Wen wears Celine Large Soft 16 series handbags with casual wear, exuding casual fashion.

  • What Fendi Bags to Buy in 2023?

    The famous Italian luxury brand Fendi always gives people a noble feeling. As the earliest leather family, Fendi is most famous for its It Bag—the baguette bag! So besides the baguette bags, what other bags are worth starting with Fendi? Today, the editor is here to recommend some of Fendi's best-selling bags, all of which are the best-selling bags this year! People who want to buy Fendi's bags can refer to it! Fendi Peekaboo ISeeU Official website price: $4,400-$8,400 The Fendi Peekaboo Iconic handbag is a design launched by creative director Silvia Venturini Fendi in 2009, and it is still a must-have bag for many girls today! The leather side of the large and medium Peekaboo Iconic can hang down to reveal the inside of the bag, which echoes the meaning of Peekaboo's "hide and seek" and is very cute. The outside of the bag is leather, and the inside is the classic design of the double F pattern. There are various styles: studs, velvet, little monsters, bead studs, embroidery, acrylic, and so on. The super cute Micro Peekaboo mini model launched in 2014 has become the most popular It Bag! Up until now, this Fendi classic handbag is still the key bag of the brand, and it is constantly introducing new ones! Almost every year, Fendi will launch a new design of Peekaboo with an iconic design that is not afraid of being outdated, more special, or more practical. The latest Fendi Peekaboo ISeeU and Medium Peekaboo ISeeU bags in autumn and winter 2023 also have a small inner bag. This small inner bag is very cute. It can be taken off separately, and different materials and colors can be changed. Customize your own hot-stamped letters! The body of the Peekaboo ISeeU continues the classic design with double-sided openings and a single handle. Compared with the classic Peekaboo, the new Peekaboo ISeeU has a more concise and straight line and is more angular. The first three-layer organ design on the side of the bag makes the bag more three-dimensional and textured! The material of Peekaboo ISeeU has different options. The leather version of PeekabooISeeU is made of delicate calfskin, and the inside is soft lambskin. There are also special felt material models, embroidery elements, and so on. Peekaboo ISeeU has launched a total of three sizes this time, namely Medium, East-west, and Pochette. The size of East-West is smaller than that of Medium; the bag is wider and narrower; and the shape is closer to a rectangle. Equipped with adjustable shoulder straps and handles like the medium size, it can be carried by hand, on one shoulder, or across the body. The Pochette style has no handle, only a thin shoulder strap, and there are many styles. There is also a tassel style, which can also be used as a handbag. Fendi Baguette Bag Official website price: $770–$13800 The Fendi Baguette Underarm Bag was designed by Silvia Venturini Fendi, the third-generation head of the Fendi family, in 1997. This small and slender handbag can just be clipped under the armpit because the bag is slender, much like The feeling of the French returning home with a baguette is casual and lazy, hence the name "Baguette"! The classic scene of "Sex and the City": the heroine Kelly was robbed; she didn't care to scream, but she was reluctant to part with the FENDI in her hand: "It's not a bag, it's a Baguette!" This is not an ordinary bag; this is a baguette Bag! What a bag-addicted woman! The baguette bag was popular all over the world at the beginning of the 21st century, and it became the it Bag that almost every celebrity at that time had! The baguette bag is the classic style of the Fendi family. It has released more than 1,000 styles, and it is still introducing new ones, so it will never be out of date. From last year to this year, this is the most important year for the baguette bag. In addition to the return of this legendary bag by the Fendi brand, the family of the series is more complete. In addition to fine-tuning the size, because of the trend of ultra-mini bags in recent years, the baguette bag is also out of the super mini size, the Nano Baguette. There are many choices in patterns and materials. In addition to solid color models and classic FF jacquard models, there are also many printed models, embroidery models, and many special elements, such as beads, weaving, tassels, etc.; the colors are fresh and suitable for summer, and some are retro. Perfect for fall and winter! Equipped with a long shoulder strap, in addition to wearing it under the armpit, it can also be carried by hand, hand, or cross-body! The FENDI Baguette bag series currently has three sizes: Baguette standard, Mini mini, and ultra-mini Nano Baguette. Nano Baguette is a more elegant chain bag; the temperament of a little fairy comes out in minutes on the back; and there is also a charm style with a ring on the top of the bag! Fendi Mon Tresor Bucket Bag Official website price: $1290–$16200 The bucket bag style has been popular for many years. The cute shape, special fit, and special concave shape are added with triple buffs and have always been sought after by actresses and fashion trendsetters! Fendi's Mon Tresor small bucket bag design was launched in the spring and summer of 2018. It is equipped with a drawstring and FENDI metal logo decoration. It became the hot style of the year soon after its launch! Tresor means "treasure" in French, symbolizing a treasure. This small, playful, and cute bucket bag is loved by all kinds of actresses and fashionistas to match different styles! Mon Tresor bucket bags are available in solid colors and presbyopic double F models. The logo is not printed but directly engraved on the machine, and it will feel concave and convex to the touch. In order to allow everyone to freely mix and match, a lot of different colors have been launched. The summer color is relatively fresh and pink, and the logo style is more suitable for autumn backs. It is perfect to match with a coat! Although the Mon Tresor series only has one MINI size, although the bag is small, it can be loaded, but it is enough to accommodate the daily necessities of girls, and each handbag is equipped with two detachable shoulder straps, one long and one short, which can be crossbody, single shoulder, or hand in various ways of carrying.

  • How Niche Brands Survive Among the Competition?

    The 9th edition of Altagamma Consumer and Retail Insight, held at the Fondazione Cariplo Congress Center in Milan, discussed the luxury sector. The evolution of consumer and retail Altagamma Chairman Matteo Lunelli and Managing Director Stefania Lazzaroni presented two new studies at the event: "True-Luxury Global Consumer Insight" in cooperation with Boston Consulting Group (hereinafter referred to as "BCG") "Luxury Retail Evolution" in collaboration with Bernstein and several major Italian brands in lifestyle, premium, and consumer goods retail At the opening of the conference, Matteo Lunelli, Chairman of Altagamma, emphasized that "the consumption propensity of high-end consumers is growing in double digits. The number of points of sale is stable, increasing in size significantly, and creating unique experiences that are increasingly personalized and unique. Consumer habits, values, and omni-channel distribution methods are changing, while new collaboration and integration strategies are emerging both downstream and upstream of the supply chain." To summarize the key highlights from both reports: Big brands "fight" for stores; how can small brands respond? Luca Solca, Senior Luxury Industry Analyst at Bernstein, presents the first report, Luxury Retail Evolution, saying that "big brands have begun to gradually build larger, more meaningful, and more profitable stores... which is the right thing to do, because in a world where you can shop from your phone, and the stores have to be good enough to be worth going to. The problem is, the smaller brands can’t afford the cost of these stores." Luca Solca investigated the evolution and prospects of the retail strategies of luxury companies and found that since 2019, the store network of major luxury brands has shrunk by about 1%. Luxury retail is still concentrated in relatively few cities, with the top 25 cities holding about 40% of luxury stores. Milan's failure to crack the top 10 is partly due to the shrinking size of the famous fashion district, Via della Spiga, and the relatively few major brands opening stores at the local airport. Above: The top 25 cities have about 40% of luxury stores. At the same time, the flagship stores have grown in size and quality over the years, with large and very important stores incorporating elements of the brand's specific DNA and the local city in which they are located in the store architecture. However, these large stores "do not represent a loss". On the contrary, due to the corresponding investment in communication, the turnover may reach hundreds of millions of euros, and the profit margin is very high. At the same time, these new flagship stores have also become destinations for many tourists due to their huge scale, which far exceeds the normal function of the store. Above: FY 2022, FY 2022, FY 2022, and EBIT Margin of Major Luxury Companies Retail upgrades extend from flagship stores to events, pop-up stores, exhibitions, collaborations, and more. Competition is expanding, putting pressure on smaller competitors. And in the luxury industry, scale is a key competitive advantage, helping to further widen the gap between big brands and the rest. In the 90 years from 1932 to 2022, the competition in the luxury goods industry has been continuously escalating. From 1932, when Omega sponsored sports events, to 2022, when Gucci opened a metaverse store, brands have spared no effort in creating new ways to play. Luca Solca also said that smaller brands need to be creative and open stores that "make an impression." Niche brands need to be down-to-earth, humble, and realistic, look for new locations that cost less, and open "affordable" stores. According to Luca Solca, "It's better to have a small but profitable store that takes the 'sword off the edge' route, and the store's profits will also help support the development and growth of the brand. For this type of brand, having large stores without a great communication experience is a 'non-returning strategy." The report puts forward the following six suggestions for small brands to create "Profitable" stores (below): The number of stores is small but fine (Fewer stores or better stores); Carry out a D2C (direct-to-consumer) integration strategy (D2C Integration), both online and offline; Site selection focuses on key cities (Key Cities Focus), focusing on the top 25 cities; Flexible positioning, identifying advantages (alternative or edge locations), Create very differentiated stores (Very Different Stores); Start small and start with smaller stores (Smaller Stores/Start Small); Fewer than half of luxury shoppers are satisfied with the integrated shopping experience. BCG Managing Director and Senior Partner Filippo Bianchi and BCG Managing Director and Partner Guia Ricci mainly introduced the research focus of "True-Luxury Global Consumer Insight". This year, BCG and Altagamma conducted exclusive interviews with 2,600 luxury customers and found that customers of physical luxury goods are dissatisfied with digital experiences. In fact, although satisfaction with luxury brick-and-mortar channels is twice that of the mass market, compared with mass retailers and pure e-commerce, luxury brands are less satisfied with the online shopping experience, with less than half of consumers satisfied with the comprehensive online and offline experience of luxury brands. Brands have spent decades perfecting a "fantastic" offline shopping experience but are lagging behind when it comes to online shopping, with satisfaction levels at just 80 percent of mass retailers, the report said. Therefore, in order to upgrade the experience, the report suggests, "Brands cannot continue to think from the perspective of channels (more than 50% of brands have launched a multi-channel strategy today), but need to decide whether to use hyper-specializing to ‘defense'. Each touchpoint plays a role to guide customers to get the best experience, or through hyper-personalizing to 'offense'. All touchpoints play their own role, adapting to each customer's needs." The spending willingness of Chinese high-consumers is 50% higher than the global average "True-Luxury Global Consumer Insight" report also pointed out that high-spending consumers (about 20 million people) continue to show good interest in luxury goods, and 40% of true luxury consumers expect to increase spending in the next year. The report defines high-spending consumers as customers who spend more than approximately EUR 38,000 in luxury goods per year. Among them, after the epidemic, the spending willingness of this group of people in China is 50% higher than the average level, and that in the United States is 40% higher than the average level. However, willingness to spend in Europe is less optimistic, at 40% below average. The Chinese luxury market is recovering and is expected to grow by 15-20% in 2023 compared to 2022. However, the Chinese market environment is changing compared to the pre-pandemic environment, such as: Strong growth in local demand (expected to account for 82% of total spending in 2023) but unlikely to return to 2019 levels; The digital ecosystem is a big opportunity, with 46% of Chinese consumers making domestic purchases online. Consumers are more diverse; although high-spending groups support the market (accounting for about 40% of total consumption), young people under the age of 30 and consumers in lower-tier cities will increasingly contribute to the growth of the industry's contribution. Other opportunities: the Middle East, generative AI, experiential luxury, etc. In addition, the Middle East market also offers promising opportunities for the luxury industry due to local developments driven by Vision 2030, increased domestic demand, and growth in high-end tourism. The Middle East personal luxury goods market was worth approximately EUR 15 billion in 2023 and is expected to reach EUR 30–35 billion in 2030. Among them, the United Arab Emirates (UAE) and Saudi Arabia (KSA) are the two main drivers of growth in the region. In 2023, the personal luxury goods market in Saudi Arabia will be worth approximately EUR 3 billion, with a CAGR of 10–12% from 2022–2030, and the market valuation is expected to reach about 6 billion euros by 2030. At the same time, in terms of groups, in 2022, millennials and Generation Z will bring more than 200 billion euros to the luxury industry, twice the value of 2016. By 2026, this value will double again, accounting for 75% of the market share. According to the report, brands must consider the characteristics of target audiences, design diversified engagement strategies, and provide personalized products and communication experiences. Generative artificial intelligence (GenAI) has become a priority for many brand executives. In luxury goods, generative AI offers significant opportunities across the entire value chain, with a very large impact on marketing, personalization, and customer experience. In addition, this technology also helps to expand the "VIC" (Very Important Consumer) group. The report also stated that after the performance of personal luxury goods has gradually returned to the level before the epidemic, the performance of experiential luxury goods is also picking up, with a faster growth rate than the former 57%.

  • Luxury Brands Are Trending Understated in Leather Goods Design

    The latest report released by the digital consulting company Lectra based on its data analysis tool Retviews pointed out that the design of luxury leather goods is tending to be low-key, and huge logos and bright colors have been eliminated. Leaning towards "minimalism". According to Retviews, the vast majority of trendsetting luxury brands lean toward neutrals, with black as the dominant color, particularly Prada and Gucci, but options such as grey, beige, brown, and white are also available. Although the French designer brand Jacquemus also follows the trend of neutral colors, its color schemes are mostly light colors, with pink and blue accounting for 12% and 17% of the entire category, respectively. In addition, as far as the European market data is concerned, the position of the accessories category among the major luxury brands is still very important. Among them, Gucci's accessories accounted for 35%, Bottega Veneta accounted for 21%, and Hermès accounted for 57%. From a price point of view, the retail price of handbags from almost all top luxury brands is more than 1,000 euros, and the average price is between 2,000 and 2,500 euros, except for Hermès, whose 58% of products are priced at more than 3,500 euros. According to Retviews, Prada has the most "affordable" prices, with 5 percent of its bags retailing between 500 and 1,000 euros and 10 percent between 1,000 and 1,500 euros. Among them, the Re-Edition 2005, made of recycled nylon, benefited from this pricing strategy and achieved great success last year, attracting a group of new customers. It is worth noting that during the period from May 2021 to March 2023, the price of this Prada bag will increase from 1100 euros to 1450 euros, an increase of 32%. In addition to raising prices, Prada has also expanded its color range. Coincidentally, the price of Bottega Veneta's Teen Jodie bag also increased by 32% between December 2021 and June 2023, from 2200 euros to 2900 euros. Another manifestation of this low-key style is that today's non-logo handbags are more expensive than handbags with brand logos. Taking LOEWE as an example, the average selling price of leather products with a logo is 1633 euros, a decrease of 5% over the previous year, while the average selling price of leather products without a logo is 2095 euros, an increase of 22% over the previous year. This also means that the next target of luxury brands is the customer group with connoisseur taste, and they will develop in a more exclusive direction.

  • The New Season of Berlin Fashion Week Will Be Held from July 10 to 13

    From July 10 to 13, the new season of Berlin Fashion Week will be rooted in historical background through a series of top catwalk shows, creative installations, panels, numerous supporting events, and the simultaneous PREMIUM the group trade fair that makes Berlin Fashion Week a meeting point for national and international fashion and creativity to celebrate contemporary fashion and cultural diversity and shape the future of the fashion industry. This fashion week, the German Fashion Council (FCG) will organize the competition for contemporary fashion concepts on behalf of the Berlin Senate Department for Economic Affairs, Energy, and Public Enterprises. From 77 applications, an expert jury selected 18 designer brands from Berlin and other regions of Germany to present their latest collections at the fashion week, including established brands such as ODEEH, Esther Perbandt, RIANNA + NINA, and William Fan. It emergs designer brands such as Acceptance Letter Studio, Fassbender, Haderlump Atelier Berlin, LML Studio, Milk of Lime, Namilia, Olivia Ballard, Richert Beil, Sia Arnika, SF1OG, as well as Bobkova, Litkovska, DZHUS, and PODYH from Ukraine. Franziska Giffey, a senator for the department, said: "Berlin Fashion Week is a showcase platform for Berlin's emerging fashion textile industry. Fashion 'Made in Berlin' is fresh, bold, and forward-looking. There are nearly 4,800 companies in the industry, 25,500 employees and a growing economy. We hope to develop Berlin Fashion Week into a stage to showcase the visionary creative craftsmanship of designers from Germany and around the world and build an international reputation. It is a pleasure to once again showcase Ukrainian talent and their series." Berlin Fashion Week will take place across multiple locations and platforms. Der Berliner Salon returns to Kronprinzenpalais from Charlottenburg and will focus on displaying the works of 44 design and fashion talents. In addition to the opening event, it also includes a multi-day event composed of various salons to showcase Germany's latest Creative talent and branding. The 2ewest platform once again presents the show series of the winners of the contemporary fashion concept competition after January. They will be held for the first time at the Berlin State Museum. In addition to the Kronprinzenpalais, the Alte Nationalgalerie and the James-Simon-Galerie will also present some shows. This collaborative model showcases the special synergy between Berlin's architecture, art, and fashion, offering a new perspective on the dialogue between the iconic city's cultural institutions and the contemporary fashion industry. In January 2023, designers Rebekka Ruetz, Danny Reinke, Marcel Ostertag, and Kilian Kerner teamed up to create a concept collection for Fashion Week. During Fashion Week, they will present this work at the Verti Concert Hall with the support of W.E.4 Fashion Days. In addition, there is also a Studio2Retail project linked with merchants, and special promotions will be launched at that time. The Neo.Fashion project provided a stage for German and Ukrainian university graduates, who will have the opportunity to present their creations to the public at the Alte Münze. After the first show in January, the Beyond Fashion Berlin trade war once again came to the Atelier Garden. The participating brands will be divided into five categories related to sustainability to meet the needs of the public. This summer, two major trade fairs, PREMIUM and SEEK, will come to Berlin on July 11 and 12. PREMIUM includes brands such as Silk Laundry, Shaft Jeans, Peuterey, Kennel Schmenger Schuhmanufaktur, and Les Tricots de Lea, and SEEK is organized by Armedangels and brands such as Veja, Sandqvist, Helinox, or Edwin. It is worth mentioning that Ukrainian brands will also have their own exhibition space in Premium this season. In addition, curators from the Platte Berlin youth community will also have an exclusive area. A series of communication activities on key trends in fashion, business, sustainable development, technology, and beauty will also be provided during this season's fashion week. Among them, the 2020–30 summit on sustainable development will be held in a smaller format to provide insights on the future of the fashion industry. There will also be a Yoonaverse Forum in July, discussing all aspects of digital transformation within the fashion industry, and it will also be streamed in the Berlin Metaverse, where attendees can hear the latest news from the industry. ​

  • Summer Nail Polish 2023: An Explosion of Different Styles and Colors

    Nail art seems to be expanding further into the realm of the daring, creative, and wonderfully whimsical this summer. However, one should not forget the importance of monochrome and minimalism. Some dared with gorgeous designs and quirky combinations, while others embraced timeless elegance in pastel shades, perfect for the season. As we all know, all nail trends continue to be heavily influenced by the fashion system and art. By the way, we can't ignore the rise of the "clean girl aesthetic" movement, which continues to win admirers around the world. This minimalist trend presents the perfect opportunity to express your personality through a clean, elegant, and glamorous look. They are perfect for any occasion, from day to evening, from casual to elegant. Minimalist shades also offer the opportunity to experiment with nail shapes and lengths, from classic staples to trendy vibes. Remember, minimalism does not equate to mediocrity. Instead, it's an opportunity to celebrate beauty in its truest form. Experiment with different finishes such as satin or gloss, and if you want to get a little creative, you can always complete the minimal look with fine details such as strings or polka dots in a complementary color. The Best Beauty Advice When It Comes to Nail Polish: This summer, some of the best-known fashion houses and nail polish brands will offer you a wide range of color options to suit your every taste and desire. Brands such as Dior, Chanel, Gucci, Essie, Mesauda, Manucurist, and Licia Florio are among the top names, guaranteeing you uncompromising quality, innovation, and style.

  • MCM Launched an All-Female Executive Team

    German affordable luxury brand MCM announced a new strategic direction and brand image, "presented with optimized design language, consumer experience, and lifestyle, facing digital nomads in the 21st century". The brand's new season's work completed its first show on June 18 during the current Milan Men's Fashion Week. MCM pointed out that the latest positioning of the brand is a digital-driven, intelligent, and sustainable luxury brand. "This renewal opens up a new era of creativity, vision, and innovation for the brand, featuring an ultra-modern strategy, by revitalizing the brand's heritage codes and driving a change in the product portfolio to include a new and comprehensive range of ready-to-wear and accessories to realize the repositioning of the brand." MCM's latest works The new direction of MCM has also been accompanied by changes at the management level. Recently, Sabine Brunner (pictured below) was appointed President of MCM Global AG and a member of the MCM Executive Committee, responsible for a wide range of activities of the company, including creative, category development and planning, marketing, licensing, branding, commercial, etc., reporting to the Chairman and Reporting to Chief Vision Officer (CVO) Sungjoo Kim. Prior to joining MCM, Brunner served as Brand Manager for Roger Vivier, where he led the transformation of the brand through directly operated retail stores into one of the most successful and unique brands in the luxury accessories market. She was also CEO of Bonpoint, a French luxury childrenswear brand, and developed the Asian market for Tod’s Group while managing the Hong Kong subsidiary. In addition, three new leadership roles have been added, spanning creative, digital, and marketing, all reporting to Brunner. Global Creative Lead: Tina Lutz Creative Director: Katie Chung Chief Digital and Marketing Officer: Marie-Laure Lequain Among them, Tina Lutz (pictured left below) and Katie Chung (pictured below right) will jointly lead and develop MCM's global design and creative direction. Their first work will appear in the SS24 joint series, and this design will "reinvigorate the brand’s iconic DNA and transform conceptual design into a culture and a way of life." As Global Head of Creative, German-born Tina Lutz will be responsible for leading the design and creative direction of the global design studio based in Milan. Previously, she was the creative director of her own brands, Lutz Morris and Lutz & Patmos New York, and also worked at Issey Miyake and Calvin Klein. In 2000, Tina Lutz co-founded Lutz & Patmos, a luxury knitted women's ready-to-wear brand in New York, and has served as creative and brand director. After living in New York for 24 years, Tina returned to Europe and launched Lutz Morris, a luxury handbag brand which is made in Germany, based on her passion for craftsmanship, responsible production, and sustainability. Katie Chung, originally from Seoul, South Korea, will take on the role of creative director "to lead the development of all categories in collaboration with Tina going forward". She served as the creative director of designer labels Wooyoungmi and Solid Homme, leading them to the next level. In addition, in order to establish a new channel strategy, the company also appointed Marie-Laure Lequain (pictured below) as Chief Digital and Marketing Officer (CDMO), "responsible for leveraging market opportunities to accelerate commercial growth and, through sophisticated, strategic marketing planning, maximize profitability". The company explained that the new distribution model will highlight the brand's own digital presence through enhanced, powerful storytelling and a streamlined online and offline consumer experience. It is reported that Lequain has more than 20 years of experience in the fields of luxury and fashion. He has held several leadership positions at Gucci. His past performance includes shaping the jewelry business from scratch, reshaping the watch series, and leading the digital business to great success. With a dual background in digital and merchandising, Lequain has an unparalleled understanding of value propositions, transforming customer experiences, and scaling businesses across channels and platforms. All of these are of great benefit to the future development of the brand. Sungjoo Kim, Chairman and Chief Visionary Officer, MCM Group, said, "I am delighted to introduce this new leadership team who will be the engine and new chapter of MCM's business development, revolutionizing the brand to launch a higher level of future luxury, and (will make MCM) one of the foremost leaders in design, experience, and digital excellence in the industry. They bring a wealth of experience, knowledge, and expertise in luxury accessories and ready-to-wear, which will be critical to the Group's rebranding. Exciting new business directions are important." Related article: Recent New Excellent Release Designs 06, 20 MCM X Crocs

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