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Many people who love the outdoor activities must be familiar with merino wool. When it comes to brands in this area, the most famous ones are Icebreaker and Smartwool. Merino wool spokesperson: Icebreaker Icebreaker, from New Zealand, is a brand in the outdoor products market. Combining the local merino wool of New Zealand, Icebreaker has successfully used the advantages of merino wool for warmth, breathability, no residual odor, softness, and non-itchiness and developed a series of high-quality wool clothing that has set off a wave of natural wool in the outdoor products market. Icebreaker, the brand started in 1995, originated from a trip of the brand founder, Jeremy Moon. Icebreaker is the first brand in the world to think of using merino wool to make clothes and socks. On the isolated island of Marlborough, New Zealand, Jeremy Moon wore warm clothes handmade by local residents with pure merino wool for the first time. His first idea is to sell clothes made of this wool to Americans and the rest of the world. Soon after that, the Icebreaker brand was born. Due to the excellent quality assurance of the Icebreaker brand, it has an excellent reputation in European and American countries, and its sales have soared. It is more suitable for outdoor use due to its non-itchy, breathable, quick-drying, deodorizing, and warm-keeping properties. Sportswear, with the explosion of outdoor sports, has spread around the world. Icebreaker merino wool fibers are comfortable and soft enough to be worn next to the skin. Curves naturally when pressed against the skin for a soft and comfortable fit. At the same time, icebreaker merino wool fiber is a natural fiber that can control temperature, keep dry, and effectively reduce odor. Icebreaker merino wool fiber can adjust body surface temperature by absorbing and releasing heat according to body needs and changes in the external environment. Icebreaker merino wool fiber can actively and quickly absorb sweat from the skin, even if it absorbs up to 35% of its own weight in water. It will not make the skin feel wet and can quickly evaporate and release into the air, so as to achieve humidity regulation and keep the body dry. Icebreaker merino wool fiber can absorb and lock the odor molecules and can effectively maintain the odor reduction even after continuous wearing for several days. At the same time, because the merino wool fiber has good ductility, you can wash it by machine and reduce the times of washing, which can reduce pollution in the earth's environment. Icebreaker actively innovates using merino wool and natural fibers to create a range of fabric technologies and products. The ZoneKnitTM series, which won the ISPO award in 2021, adopts a zone design that compares with human body functions to achieve more professional functionality and effectively regulate body temperature. It is an excellent choice for outdoor and high-intensity sports. Cool-Lite is blended with merino wool and TENCELTM Lyocell plant fiber, which is soft, breathable, and light, keeping you comfortable and dry all summer. The TechLite II short-sleeved T-shirt is made of 100% merino wool, which is breathable and odor-resistant, and you can wear it for any occasion and sports. Smartwool started with socks SmartWool was born in Steamboat Springs, Colorado, USA, in 1994. One of the core values of its products is that it insists on using merino wool. Merino wool has functions such as moisture management and temperature regulation, making it an ideal choice for outdoor sports. In the past few years, it has occupied 57% of the US outdoor socks market. So far, SmartWool has become the undisputed choice in the field of wool socks. SmartWool is a top outdoor brand in the United States, founded in 1994 by American Peter Duck. SmartWool takes functional socks as its leading product. The socks it produces are made of merino wool, which is much higher quality than the market standard. The wool content is as high as 83%. The undisputed king of socks Merino wool is the best choice for outdoor sports because of its natural moisture management, odor control, and temperature regulation. In the past few years, SmartWool has occupied 57% of the US outdoor socks market and has become the undisputed king in the field of professional wool socks. SmartWool Liner socks are designed to prevent and improve the blisters and skin inflammation that often occur during long-distance travel and heavy loads, so they are loved by many outdoor adventurers and have become their standard equipment. In recent years, SmartWool has also launched products such as high-quality outdoor clothing. The American outdoor brand started with wool socks. In addition to applying wool technology to the bottom layer, it has also launched many warm mid-layers with insulation capabilities, including vests, jackets, and hooded coats. The variety is quite rich. Like bottom-layer clothing, it is first of all very soft. It is made of 100% merino wool, but it has a cotton-like skin touch without the prickly feeling of ordinary wool, which is quite amazing. The properties of all-wool make it still have a certain warmth retention effect in a wet state. Even if it is raining, the outer layer is mixed with sweat and rain, but it does not feel cold. This is probably the biggest advantage of wool compared with the chemical fiber bottom layer. You can also leave a comment about your favorite merino wool brand.

It’s another time of year full of vitality, the climate is warm and suitable for outings, but the weather is capricious and sometimes even windy, so it will be crucial to have a fashionable trench coat. You can take a look at the following options to choose the one that suits you. Women's Trench Coats Brands No.1 JW Anderson exaggerated-collar chain-link trench It is made in Italy and equipped with a large collar that blooms like a flower, which adds a sense of grandeur; The neat and mid-length cut looks high-end and atmospheric. It is designed with a gold belt to reduce the dull feeling brought by black. No.2 ACNE STUDIOS Shoulder-cape coated cotton-blend coat It uses a vintage shawl-style design to draw the wearer into the movie plot, and the versatile khaki color is a fashionable choice with jeans or leather pants. No.3 DKNY Oversized Belted Coat This milky white coat has no extra pattern decoration on the whole cloth, and the cut is smooth and natural, simple and clean, which is suitable for girls of all ages. No.4 Apparis Natalia Belted Faux Leather Trench Coat The texture of the leather jacket, which is close to brown, is very good, and it can effectively prevent wind when worn. No.5 WEEKEND MAX MARA Reversible, water-resistant cotton trench coat A very youthful trench coat, with traditional double-breasted waterproof windbreaker material, is full of individuality. Other women's trench coats you may also like Theory Double Breasted Trench Coat Bardot The Classic Trench KHAKI WOVEN HOODED OVERSIZED TRENCH COAT OVERSIZED MIDAXI TRENCH COAT ELLEME Beige Maxi Sleeve Trench Coat

Recently, Cosmetify, a British beauty retail data platform, comprehensively released indicators such as sales of brands and social media popularity and released a new list of the "Top Ten Celebrity Beauty Brands in the World". American actress Selena Gomez's beauty brand Rare Beauty entered the top ten for the first time and ranked third with excellent results. However, Fenty Beauty, which ranked first on this list in 2021, remains firmly at the top. People can't help but wonder: What makes RiRi's brand have such a strong influence? The influence and popularity of celebrities themselves can help brands quickly gather fans and seize market share. According to Cosmetify's latest TOP10 celebrity beauty brand sales list for 2023, Rihanna's beauty brand Fenty Beauty ranked first with 477 million pounds (about 602 million U.S. dollars). LVMH Group also affirmed Rihanna's high exposure to the brand in its financial report for the first quarter of 2023: "Fenty Beauty also benefited from the strong exposure brought to the brand by Rihanna's Super Bowl halftime show in the United States." On February 12, Rihanna completed her "comeback show" in the 57th American National Football League (NFL) "Super Bowl" finals. According to market monitoring and data analysis agency Nielsen data, this year's "Super Bowl" attracted a total of 113 million TV viewers, ranking among the top three in the ratings of TV broadcasts in the United States. Rihanna's on-site make-up during the halftime show also made her brand Fenty Beauty earn a lot of attention in front of audiences around the world. Google searches for Fenty Beauty jumped 883% after the show, according to Cosmetics Business. Self-created brands are a way for celebrities to transform their own powerful personal influnence into commercial value, but the professionalism of the beauty industry requires celebrities to introduce the support of professional organizations or groups in order to ensure the long-term reputation of the brand. In 2017, Rihanna chose to cooperate with the French luxury goods giant LVMH Group from the beginning of the brand's establishment. With the blessing of Kendo Brands, a beauty brand incubator under LVMH, Fenty Beauty recorded sales of US$550 million in its second year (2018). In July 2020, Rihanna collaborated with LVMH to launch the skin care line Fenty Skin. According to a Forbes report in August 2021, Rihanna and LVMH each hold 50% of Fenty Beauty's shares. However, if a brand founded by a celebrity does not have a clear and unique positioning, it will be difficult to maintain long-term growth and occupy a place in the increasingly competitive beauty market only by relying on the celebrity's own influence and group support. Whether it is from the perspective of brand concept, product pricing range, or product category, Fenty Beauty has its own unique and differentiated development path. When it comes to Fenty Beauty products, perhaps the most prominent thing is the rich shades. In 2017, Fenty Beauty launched Pro Filt'r Soft Matte Longwear Foundation, a liquid foundation with 40 color numbers, becoming the first brand to break the customary chromatographic range of foundation color numbers. In 2020, the brand will further increase the color number of liquid foundation to 50 kinds. In addition, Fenty Beauty's concealer, contouring, and other products are also known for their rich color numbers. Rihanna explains her brand philosophy this way, "Fenty Beauty is for everyone, for women of all colors, personalities, positions, cultures, and races. I want everyone to feel included, which is why I created this brand." At present, the Fenty Beauty brand includes two product lines of makeup and skin care, including skin care, base makeup, lip makeup, eye makeup, perfume, and other categories. The inclusiveness of Fenty Beauty fits the diversified and personalized demands of young beauty consumers and has become an important cornerstone for establishing real connections with consumers in addition to the appeal of celebrities.

Swiss sports brand On(On Running) announced key financial data for the first quarter of fiscal year 2023: Supported by a normalized operating environment and continued brand momentum, net sales surged by 78.3% year-on-year to a record CHF 420.2 million, exceeding expectations. At the same time, profitability has also increased significantly, with net profit and adjusted EBITDA increasing by more than 200%, reaching 44.4 million Swiss francs and 61 million Swiss francs, respectively. On Co-CEO and CFO Martin Hoffmann said, "Our record first quarter net sales are further evidence of On's strong momentum across all geographies, channels, and product portfolios. Compared to the first quarter of 2022, gross margins also improved significantly, thanks to a largely normalized supply chain environment. We have been emphasizing the importance of our multi-channel strategy, and we are pleased to see a strong contribution from new retail stores and self-operated stores, supported by a strong start to new stores in London. Our retail sales more than quadrupled year-over-year." After the release of the financial report, as of the close on May 16, On's stock price fell by nearly 10%, but since the beginning of this year, the company's stock price has risen by nearly 76%, and its current market value is about 9.6 billion US dollars. In the first quarter, On continued to occupy an important market share in the high-performance sports market and seize users' minds. Outstanding performances by On's athletes have significantly contributed to this: These include Hellen Obiri's win at the Boston Marathon and Iga Świątek winning her first tennis tournament at the Stuttgart Tennis Open as part of the On membership. The success of On's contracted athletes at the highest level continues to increase the visibility and credibility of the On brand, driving significant growth in the brand's global market share. As of March 31, 2023, On's gross profit margin in the first quarter of 2023 increased to 58.3% from 51.8% in the same period last year, mainly due to the normalization of the supply chain environment. Profitability was under pressure due to air cargo disruptions in the first quarter of last year. Higher gross profit margins and economies of scale have reduced the proportion of administrative expenses (SG&A), which has allowed On's profitability to continue to expand. Net profit and adjusted EBITDA (earnings before interest, tax, depreciation, and amortization) have increased significantly, reaching 44.4 million and 61 million Swiss francs, respectively. On the basis of strong order growth in the second half of the year, driven by innovative products, the company is confident about 2023. As previously mentioned, supply chain normalization in recent months has accelerated product availability, and On is currently optimizing existing products to accommodate updated lead-time metrics. On the basis of maintaining higher net sales, On expects inventory levels at the end of 2023 to be roughly in line with December 2022 levels. David Allemann, Co-Founder and Executive Co-Chairman of On, concludes "We enter 2023 with high ambitions and are pleased to see the continuation of our growth journey and improved profitability in the first quarter of this year. With Hellen Obiri winning the Boston Marathon, we proved once again that our high-performance products are among the best on the market for long-distance running. At the same time, this has also increased the visibility and influence of our products among everyday runners, and we recently began preparations for the 2024 Paris Olympics, but there are still a lot of exciting things to do in 2023."

This year's CHANEL Virginie Viard spring and summer haute couture, in addition to being rich in traditional tweed and houndstooth, also has an all-black or all-white look, or a mix of black and white. What impresses me the most is the vintage polka dot elements, whether it is black polka dots on a white background or white polka dots on a black background; Whether it is a suit skirt or one-piece shorts, they all reveal a feminine modern style. The CHANEL is loved by many women, but the price is really expensive. If it is for daily wear, I found some polka-dot clothings with cost-effective quality, so I want to share them with more girls who want to buy polka-dot fashion. NEW YORK & COMPANY POLKA DOT-PRINT MAXI SHIRTDRESS POLKA-DOT SATIN-EFFECT BODYSUIT POLKA-DOT ROSETTE HALTERNECK BLOUSE POLKA-DOT WRAP DRESS The Kooples Polka Dots Dress Whistles Penny Pleated Polka Dot Blouse FAVORITE DAUGHTER Polka Dot Crop Top Allegra K Women's Ruffle Neck Long Sleeve Polka Dots Blouse Shirts boohoo POLKA DOT FRILL BODYSUIT POLKA DOT HIGH NECK BLOUSE PUSSY BOW POLKA DOT HIGH NECK BLOUSE MAGDA BUTRYM Women's Black Polka-dot Viscose Off-shoulder Top Self-Portrait Puff Sleeved Polka Dot Print Cropped Top The Kooples - Polka Dots Flowing Top in Black

In our daily life, there are actually many beautiful things. From them we can get inspiration about dressing. Pepsi is one of our favorite drinks, especially in summer. It is taken out of the refrigerator and drank in one gulp. The feeling is really cool. What I want to bring to you today is the "Pepsi Spokesperson" series of euphoria inspired outfits. Look 1 Dress from Nordstrom Necklace from BLEU CLOTHING Earrings from Amazon Kicomvi Clutch from Dillard's High heels from Macys Look 2 Top from Nordstrom MADEWELL Jeans from Nordstrom Tote bag from Nordstrom CLARE V. Earrings from Amazon D.Rosse Slide sandals from Macy’s SAM EDELMAN Look 3 WRAP SKORT ROMPER from boohoo Earrings from Rainbow shops Shoulder Bag from Macy’s Strap Sandals from Walmart The above are the outfit guides I carefully selected for you based on Pepsi. Easter is over, but is your wardrobe ready for the trend? You may also like LANE 201 Blue Skyler Heel MANGO Sling back heel shoes NORDSTROM Britt Floral Drop Earrings NORDSTROM Brit Clutch BeigeTa Store Large Genuine Soft Leather Handmade Fringe Feather Lightweight Tear Drop Dangle Color Earrings for Women Girls Fashion Kurt Geiger London Mini Kensington Silver Blue Sequin Feather Crossbody Bag NORDSTROM Amor Dormido Mochila Medium Bucket Bag GUCCI GG Marmont Small Shoulder Bag in Blue with Turquoise Trim PRADA Women's Sunglasses, PR 53YS 53 MICHAEL KORS Signature Greenwich Small Convertible Crossbody JOY DRAVECKY Cleo Pendant Necklace in Blue FARM RIO Red Summer Sunrise Midi Dress Lulus Cascading Crush Red Tiered Bustier Midi Dress LEVI'S Wedgie Icon Fit High Waist Jeans

People generally prefer tops in the summer because they are lightweight and breathable, making them a comfortable option for hot days. The top circulates air around your body to keep you cool and prevent overheating. Also, the tops are versatile and come in a variety of styles, colors, and patterns, making them easy to wear on different occasions. They can be worn with shorts, skirts, or pants, making them a versatile addition to summer outfits. Plus, tops are more comfortable and convenient than dresses or jumpsuits because they allow greater flexibility. This is especially true for hiking, outdoor sports, or other physical activities that require freedom of movement. Overall, tops are a popular summer choice because they are comfortable, versatile, and functional. Ladies can choose from a wide variety of summer tops to suit their style and occasion. Here are some popular options: Vest Tops: These are sleeveless tops that are perfect for hot summer days. They come have a variety of patterns, colors, and materials. Crop tops: These tops are shorter in length, exposing the belly. They can be dressy or casual, depending on the occasion. Off-Shoulder Tops: These tops expose the shoulders and are perfect for casual summer looks. Their styles are from flowy to fitted. Shirts: These tops are more formal than tank tops and can be worn to work or to more formal events. They usually have buttons, collars, and sleeves. T-Shirts: These tops are casual and have a variety of colors and styles. Graphic tees with playful designs are popular for casual looks. Halter Neck Tops: These tops feature a strap that wraps around the neck, exposing the shoulders and arms. They can be dressed up or casual and are available in a variety of materials. Camp tops: These lightweight sleeveless tops can be worn on their own or layered under other tops. They're perfect for hot summer days and come in a variety of styles. When choosing a summer top, also consider the material. Lightweight, breathable fabrics like cotton and linen are great for keeping you cool and comfortable in the heat. When it comes to summer tops, fabric choice is critical to ensuring comfort and breathability. Here are some good fabrics for summer tops: Cotton: Cotton is a natural fiber that is light, soft, and breathable, making it perfect for summer tops. It's also easy-care and machine-washable. Linen: Linen is also highly breathable and lightweight. It's ideal as a summer top because it wicks moisture and dries quickly, keeping you cool and comfortable. Rayon: Rayon is a lightweight, soft, breathable synthetic fabric. It is often used to create flowy tops and skirts that drape nicely over the body. Chambray is a lightweight cotton fabric that has a similar appearance to denim. It's perfect for a summer top because it's breathable and easy to care for. Silk: Silk is a luxurious and light fabric that is perfect for summer tops. It's highly breathable and has natural moisture-wicking properties to keep you cool and comfortable. Polyester is a lightweight, breathable synthetic fabric. It is often used to make sportswear and sports tops suitable for summer activities. Overall, when choosing fabrics for your summer fashion tops, look for lightweight, breathable materials that will keep you cool and comfortable on hot days.

The sunshine is getting warmer, in order to protect our eyes from ultraviolet rays when going out. You can use not only sun umbrellas, hats with large brims, but also sunglasses. Black frame sunglasses 🕶️ are understated and classic. Here are some black frame sunglasses I have carefully selected for you, including semi-circular frames, pilot frames, square frames, cat eye sockets and so on. The black-frame glasses represented by VERSACE are usually designed with gold elements on the temples. The combination of black and gold is classic, full of luxury, and you can’t go wrong. Burberry's glasses have a wide lens area and can be adjusted up and down. The style is motorcycle-style, and there is a feeling of a female agent when you wear it. Ralph Lauren sunglasses are very fashionable at first sight, and girls wear them pretty like modern girls. The lenses are not black, but brown, and the overall focus is more on the sense of accessories. Gucci's black-frame sunglasses adopt a style similar to aviator glasses, and the lenses and part of the temples are expressed in dark green. The temples are basically equipped with GUCCI's logo. Which one do you like after seeing these? You can share and leave a comment!

Hats have been around for a long time, and there are different popular styles every season. Sometimes it complements our ensemble, and other times it can be the focal point of our look, like a wide-brimmed summer hats for women. Choosing a hat that fits you can not only underline style, but sometimes also provide shade. Pineapple&Star Sun Straw Fedora Beach Hat Fine Braid UPF50+ for Unisex… FURTALK Womens Beach Sun Straw Hat UV UPF50 Travel Foldable Brim Summer UV Hat MARCUS ADLER Women's Short-Brim Packable Straw Panama Hat SUNDAY AFTERNOONS Sol Seeker SUNDAY AFTERNOONS Luna Hat SAN DIEGO HAT Stripe Cloche DAVID & YOUNG Floppy Woven Hat MELROSE AND MARKET Faux Leather Trim Felt Panama Hat NINE WEST Scarf Flip Floppy Hat THE ANDREA SADIE STRAWBRAID FEDORA MADEWELL Braided Straw Hat A wide-brimmed hat is a great idea to wear with business attire or a maxi dress, and it can be casual, sexy, stately, or elegant.

Jewelry is a lifelong gift for a woman, and accessories such as earrings greatly add charm to a female's face. At the same time, ear studs are very low-key compared to other earrings, but we also need to choose carefully. Here are some of my favorite stud earrings for women. Studs.com PEARL DAISY STUD MARQUISE DANGLE STUD CZ CLUSTER STUD Amazon.com Swarovski Crystal Two-Tone Small Bow Stud Earrings Ross-Simons 8.00 ct. t.w. CZ Stud Earrings in 14kt White Gold Ross-Simons Gemstone Martini Stud Earrings in 14kt Yellow Gold Nordstrom.com MARCHESA Pavé Halo Imitation Pearl Stud Earrings KENDRA SCOTT Ashton Pearl Stud Earrings TORY BURCH Swarovski Crystal Pearl Logo Stud Earrings TORY BURCH Kira Enamel Pavé Circle Stud Earrings Etsy.com Green Monstera Deliciosa Earrings Leaf Studs Marquise Cluster Ear Climber S31 • Marquise Studs Mini Black Triangle Geometric Studs Earrings**Minimalist Earrings** Whether it is gold, silver, gem or pearl earrings, they are all worth buying. In order to make the dress less monotonous, choose a pair of favorite styles for yourself! Please feel free to comment below if you like them. Thanks💗!

Shirt, as one of the styles of tops, it can be taken out of the girls' wardrobe. It can be used as an inner wear or outer wear. It is best to buy one in spring. The design of the lapel visually modifies the neck line very well, making the whole person look more slender. I've found several stores with great styles, and any one of them can make an outfit stand out. Urban Beauty's Lapel Shirts Brands List HM Its design style is mainly based on basic models, white, beige, khaki, orange. You can never go wrong with a solid colored shirt, especially in lighter shades. HM's lapel shirts are mainly casual, and most of them are within $40. Brooks Brothers The women's lapel shirts of this brand focus on business style, reflecting the power of women in the workplace, and most of the styles are slim and stiff. The price is concentrated within $100, and it is very capable and attractive when paired with a suit jacket. Next The lapel shirts of the Next brand are also casual, but the overall style is changeable and the colors are bright. They use different colors and stripes for embellishment, which is elegant and fun. Prices are mostly between $30-80.

Every girl’s wardrobe may have jeans, three or more, including flared jeans, slim-fit jeans, ripped jeans, black, blue, and white, etc. Jeans are not only wear-resistant, but also must-haves for hipsters. Let's take a look at what jeans are suitable for buying this spring. They all have very stylish and great cuts. 9 Jeans Brands You Should Look: American Eagle Stretch Highest Waist Baggy Straight Jean High-Waisted Jegging NYDJ Marilyn Tummy-Control Straight-Leg Jeans CHARTER CLUB Petite Lexington Straight-Leg Jeans, Created for Macy's Universal Thread™ Dark Wash Women's High-Rise Slim Straight Jeans DENIZEN® from Levi's® Women's Mid-Rise Skinny Jeans Bershka comfort fit mom jeans in light blue Stradivarius 90s baggy dad jean with rips in medium blue HIDDEN Tracey Cropped Straight Jean BUCKLE BLACK Fit No. 75 Ankle Skinny Stretch Jean Finally, if you like jeans, you must choose denim fabrics with good air permeability, otherwise you will feel uncomfortable after wearing them for a long time. Not only can you choose from the 9 jeans brands I listed, but you can also go to the websites you often buy to see if there are suitable products. Welcome to discuss with me. I can't wait to wear a pair of skinny jeans to go out for a street photography and post👧.